The Oren Klaff Method for Conversation Control and High Stakes Pitching | #Success - Ep. 92

The Russell Brunson Show

Russell Brunson

Marketing, Business, Entrepreneurship

4.8 • 982 Ratings

🗓️ 1 December 2025

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Russell Brunson Show, I sit down with Oren Klaff, author of Pitch Anything and one of the most fascinating minds in the world of high stakes dealmaking. Before we even got into the frameworks, Oren told the wild story of how he bought and built a full scale Apollo spacecraft replica for his office and why it instantly changed the way people engage with him. From there, we dug into the psychology that drives billion dollar negotiations, why most entrepreneurs lose deals before they ever begin, and how status, power, and certainty shape every meaningful business interaction. If you have ever felt intimidated pitching someone with more money, more experience, or more authority, this conversation is going to flip the way you see negotiations forever. Key Highlights: ◼️Why status determines everything in a negotiation and why lowering the other side’s status is often more effective than raising your own ◼️The small behaviors that instantly reveal whether someone is serious and how to call them out without losing the deal ◼️The archetypes you will face in every big deal including the final boss, the consigliere, the analyst, and the law firm ◼️How to raise stakes so decisions happen now instead of drifting into endless follow up ◼️The simple closing question Oren uses that bypasses pressure and gets people to reveal what they actually want This conversation is a masterclass in understanding power, status, and human behavior inside real negotiations. Oren is operating in a world where he is pitching billion dollar funds, founders, and private equity groups, yet every principle applies to anyone selling, pitching, or persuading at any level. Once you see how people behave when they feel powerful and how quickly everything shifts when you level the status field, you will never approach a deal the same way again. If you want to learn more from Oren, you can find his work at https://orenklaff.com. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Think about cheese.
0:02.0	Make your thoughts cheesier. Now add 100% chicken breast fillet, Chipoplae sauce and Amadeh cheese melt. And it's giving the new cheesy chicken stack at McDonald's. Did we mention it's cheesy? Cheese. Availments at the 4th of Jan, 2026 from 11 a.m. Plus and participation may vary. Subjects availability. Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast.
0:40.5	This is the Russell Brunson show.
0:46.2	What's up, everyone? This is Russell. Welcome back to the show. Today, I'm excited to have someone who I first found out about him. I don't know how long ago you wrote the original
0:50.7	book, Pitch Anything, but I found this book, read it and loved it. And that was a couple,
0:57.3	again, a few years back. And I hadn't like connected with you or personally, this is the first
1:01.7	time actually we just met a few minutes ago, which has been really, really fun. And then about
1:06.0	two or three weeks ago, I had my big inner circle meeting. And one of my friends, Peter Swain,
1:09.6	was here. And you probably
1:12.3	don't know this, but for my audience, they know I collect old books and things were building a museum, everything. And he's like, do you know, do you know, Orrin Klaff? And I'm like, I'm like, I'm aware of him for sure. And he's like, he just collected or he just got the something from the moon landing and I was like, what are you talking about? And then he sent me a picture of it. And I was like, I have to meet this guy personally now because that is cooler than anything I bought. And I bought some really, really cool stuff. So I would love if we start there so that I can know this story or what it is. And just because it's the most insane thing ever. So in essence, you know, you see a car here,
1:46.0	this place was filled with like 18 cars, right? One thing I'd like to add is, you know, I'm sort of,
1:52.5	I, you know, my podcast is the game of money. I pitch for money. I live my life for money,
1:59.7	but if you give me any of it,
2:01.5	I hate it. Right. And I will just buy cars. So this place was filled with cars. We did a lot of
2:06.0	media. And I just felt like this is a lot of Instagram feeling, you know, car marketing.
2:13.8	You know, here, me by my cobra, me by my M4, you know, we buy this.
2:17.8	I'm like, how can we rise above that?
2:21.7	And there's nothing better than, you know, space.
2:24.4	Like I love airplanes, you know, I'm sure you're talking about, but there's nothing better
2:27.5	than space.
2:28.1	And so then we built a replica of the lunar, the return lander, the Columbia, so the Apollo 13 Columbia lander, and
2:38.2	then we outfit it and here's the inside of it, inside spaceship. So we have meetings in there,
	...

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