In episode #676, Eric and Neil Discuss the two schools of thought on content marketing. Tune in to hear how your conversions rates can be affected. TIME-STAMPED SHOW NOTES [00:27] Today’s Topic: Content Marketing Doesn't Work The Way You Think [00:37] There are two schools of thought on content marketing: The first is: Write a lot of content and you will get rankings, traffic, and generate a ton of sales. [01:02] Someone will not convert the same way if they visit your home page vs. your blog post, because the intent is to read, not to buy. [01:20] You just have to keep in mind how conversions work. [01:38] The second school of thought is that quality wins over quantity every time. [01:50] Backlinko writes infrequent, high-quality content. [02:07] HubSpot posts the most content, but their quality isn’t as good. [02:44] However, they still do extremely well in rankings, conversions, etc. [03:08] Backlinko is worth less than HubSpot. [03:40] Guest contributors can bring in new audience members and get you more conversions. [04:01] It’s all about finding high-ranking keywords and flooding the marketplace, which is what HubSpot does well. [04:20] It’s all about creating a framework/system for posts and guest posts. [04:35] Read the post from Tomasz Tunguz of Red Point Ventures about how content marketing compounds. [04:48] You will have hits and misses, but the more you post, the more likely you are to be successful. [05:00] Content marketing will boost your site authority. [05:20] That’s it for today! [05:26] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.