Neil Patel's Personal Marketing Strategy | Ep. #675

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 6 June 2018

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #675, Neil breaks down his long and short-term strategies for success. Tune in to hear what keeps Neil in business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Neil Patel's Personal Marketing Strategy [00:50] Neil used to have an ad agency 16 years ago. The way they grew the business was through cold-calling clients. [01:13] Once blogging became a thing, he decided to use it to generate leads. [01:42] Right now, Neil still spends a lot of time and money on content marketing. [02:00] They get 2 million visits per month thanks to content. [02:20] If you don’t keep releasing more and more new content, your numbers won’t go up. [02:37] They are now buying and merging other businesses. [03:08] They spend 80% of their money on giving away free marketing tools. [03:24] Giving away free stuff is the best way to generate traffic. [03:45] Neil thinks creating tools are a good long-term plan. [04:48] Over the next few years, after continuing to give away tools and grow the business, Neil will semi-retire, leaving his team in charge. [05:15] He has already wound down public speaking engagements. [06:01] That’s all for today! [06:11] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue and I'm Neil Tom and today is actually part two of a two-part,
1:00.0	well two-part series, but the first one was about my personal marketing strategy, what the
1:05.1	short-term and the long-term vision is, and today we're going to be going through
1:07.9	Neel's long-term and short-term vision.
1:11.4	So I guess, not vision vision but in terms of marketing
1:14.2	strategy so what are you I mean how did you start when did it actually start to
1:17.9	work for you in terms of marking strategy because I think it's good for people to
1:20.9	know what it looked like yeah Yeah, it was years and years ago.
1:24.0	So I used to have an ad agency years ago called ACS.
1:28.0	How many years ago?
	...

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