Hello everybody, welcome back to the Primal Potential Podcast and our

Consistency 365 series. I am Elizabeth Benton. I want to share with you something

I heard the other day that was so helpful for me in business and then I

realized that it kind of summarizes something I'm always working with my

clients and the consistency course on as it relates to creating consistency.

And I heard this from James Wedmore and he was talking about how people in

business are always talking about how they're building their business. They're

building their business. They're building their business. But what are you

building it toward? How do you know when you're done? What does done look like? And

most people because they don't know what done looks like, they're just always

building. I'm just trying to get to the next thing and then when I get to the

next thing, then it's the next thing and it's the next thing and it's the next

thing. And I think as a business owner, it's really powerful to say I'm

building it to this. And this is what I'm working for. I don't have to then move

the goalpost to the next greatest thing. Like then, then I can step back and have

the freedom from this thing that I built. Now how that relates so perfectly and

appropriately to our pursuit of consistency is a lot of times we are chasing

change with whatever we think is going to get us results. But we have no

tie-in to how we want it to be forever. The example that immediately comes to my

mind and how I screwed this up so bad is I knew I wanted to lose weight and so I

was just chasing any strategy that I thought would help me lose weight. Oh,

somebody seems to be having great success with intermittent fasting. I should

...