Hello, everybody. Welcome back to the Primal Potential Podcast and our Consistency 365 series.

A couple days ago, we were talking about that story sent in by a listener about the British

rowing team and they were making their decisions from the standpoint of, will this make the

boat go faster? And I wanted to follow up on that today by reminding you that some of

your choices have too much cost and not enough value. I shared that I didn't want to ask

myself the question, will this make me healthier? Because sometimes I want to incorporate that

ice cream trip with my kids. But when we think about too much cost and not enough value,

that can make it a little easier to see the line between indulgences that you want

to make space for and indulgences you don't want to make space for. I gave the example

the other day on the show about eating a pint of ice cream alone on the couch. Too much

cost, not enough value. When I compare that to taking the family on a trip to a special

ice cream place, making an event out of it, giving my kids this really special family

moment, that has a lot more value to me personally. It's okay if you see it differently.

Then eating ice cream alone at home or in the dark while watching a show with my husband,

right? Too much cost, not enough value. Start looking at the cost of your choices. Start

looking at the value that your choices could bring. There are business opportunities that

have too much cost and not enough value. But if we're not looking at that, if we're

not assessing that, if we're not considering that as a matter of routine, we're probably

going to make some choices that waste time or waste energy or distract us from things

that are more aligned with where we want to go. As you make decisions, start to look

at what is the cost? What is the value? What are some choices? You could create a list,

you could create a category. What are the things that maybe have been habits for you that

...