Hello, my friends, I have an exciting announcement to make. I have been working on a book,

and it will be coming out on November 4th, and I'm sure you're probably saying to yourself,

oh, that is why Kwame has been negligent in his posting of episodes recently. And yes, sorry about that,

but things are going to be consistent now that

the manuscript is done. I want to thank you all for supporting me over the years by listening to the

show and connecting with me on LinkedIn. Connecting with all of you has really inspired me to go

deeper with the materials from the TED Talk and the podcast to create this book. As I started

hearing from you, it was kind of surprising

because I was thinking that your main concerns were going to be strategic or tactical.

But in reality, what I've been hearing the most was that your concerns are more about

how do you get more confidence and how do you overcome fear and anxiety in difficult

conversations. And how do you handle those awkward situations where you just don't know what to say

in the middle of a negotiation? And so that's when it hit me. I've been giving recipes to people

who are afraid to get in the kitchen. We need to focus on the psychology, your personal

psychology first before we start building strategies and tactics on top of that. It's like building

pretty decorations on a house with a foundation that's shaky. So that's why this book doesn't do

an academic deep dive into negotiation strategies and tactics. It's meant to build you from the

inside out, starting with what's inside of you, and then providing you with a simple, practical

framework that you can use to approach every single difficult conversation in your life,

whether it's in the boardroom or the dining room table. So the first week, the book goes on sale.

The e-book version will be at a special Negotiate Anything discounted rate of 99 cents.

Yes, 99 cents.

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