Confidence Classic: Why Plan B Is Holding You Back with Matt Higgins

Creating Confidence with Heather Monahan

Heather Monahan

Self-improvement, Education, Business, Entrepreneurship

4.8 • 1.1K Ratings

🗓️ 4 March 2026

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What if I told you it wasn’t failure holding you back, but leaving yourself a way out? If you’ve been hesitating, overthinking, or keeping a “just in case” backup plan, this episode will challenge you to rethink risk, trust your insight, and commit fully to the future you want. I sit down with entrepreneur, investor, Harvard Business School executive fellow, and Shark Tank guest shark Matt Higgins to talk about the mindset behind the “Burn the Boats” philosophy, why seeking validation often signals fear rather than strategy, how processing worst-case scenarios eliminates hesitation, and why anxiety can actually become a performance advantage when used correctly. In This Episode You Will Learn How seeking APPROVAL can delay the decisions that move your life forward. Why processing the WORST-CASE SCENARIO reduces fear and increases action. The “BURN THE BOATS” mindset that forces real commitment. How OPTIMAL ANXIETY improves performance instead of limiting it. Why speaking to yourself in THIRD PERSON strengthens confidence under pressure. How shedding SHAME builds stronger leadership and connection. The difference between acting on LIGHTNING vs. waiting for validation. Why having a PLAN B can reduce motivation and follow-through. How going ALL-IN attracts support, momentum, and opportunity. Check Out Our Sponsors: Shopify - Sign up for a one-dollar-per-month trial period at shopify.com/monahan Quince - Step into the holiday season with layers made to feel good and last from Quince. Go to quince.com/confidence Timeline - Get 10% off your first Mitopure order at timeline.com/CONFIDENCE. Northwest Registered Agent - protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/confidencefree Resources + Links Call my digital clone at 201-897-2553! Visit heathermonahan.com Sign up for my mailing list: heathermonahan.com/mailing-list/ Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com If you haven't yet, get my first book Confidence Creator Follow Heather on Instagram & LinkedIn Matt on Instagram & LinkedIn

Transcript

Click on a timestamp to play from that location

0:00.0	You've seen the buzz, but let me give you the inside scoop. Live shopping on What Not is exploding right now. I've watched the show's firsthand. I've seen What Not climb to the top of the app store, and I've looked at the seller earnings. Small, medium, and multi-million dollar businesses are seeing real growth. If you're selling online or out of a storefront full time or as a side
0:21.8	hustle, you already know the challenge. You're hoping for people to find your listing or waiting
0:26.2	for them to walk in. What Not flips that. On What Not, you go live and sell directly to people in
0:32.4	real time. They see what you've got. Ask questions and buy. And they keep coming back.
0:39.0	What Not is a largest dedicated live shopping platform, whether it's beauty, collectibles,
0:43.1	electronics, luxury fashion, even cookies.
0:45.8	Sellers are building real thriving businesses.
0:48.6	What Not buyers spend more than an hour a day in the app.
0:52.0	They're not just browsing.
0:53.4	They're bidding, buying, and coming back.
0:55.5	You go live, show off products in real time, and turn what you love into real income. People
1:01.8	selling on whatnot sell 10 times more than on other major marketplaces. That's because you're
1:06.6	not just listing products. You're building real connections with your buyers. Across What Not,
1:12.1	the number of sellers making over $1 million a year has doubled. Some make more, some less,
1:17.4	but consistency pays off. This isn't a side hustle. It's a real path to building something that
1:23.6	lasts. And for a limited time, What Not will match your first $150 sold in the first month.
1:30.3	Visit Whatnot.com slash sell to start selling. That's W-H-A-T-N-O-T dot com slash sell.
1:39.6	What-N-O-com slash sell.
1:42.3	One marketing and CRM platform built to help you connect with customers, boost
1:46.6	engagement, and grow your business smarter. Just head to www.brevo.com slash confidence and take
1:54.3	your marketing further with Brevo and ORA. Join the millions who are already banking. Be free
2:00.6	today. It just takes a few minutes to sign up head to chime
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Heather Monahan, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Heather Monahan and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.