This is the sales gravy podcast. I'm Jeff Blunt, best-selling author of People Buy You,

and I'm here to help you knock down more doors, close bigger deals, and rock your commission

check.

Thank you so much for subscribing to my podcast.

I truly appreciate it.

And I love all the notes and letters that you send me on social media and via email.

And if you have a question or you have something that you'd like me to address on the podcast, please hit me up on social media or you can send an email to jab at salesgravey.com. That's jeb at salesgravy.com. And if you're a fan of the podcast, please hit me up on social media or you can send an email to jab at salesgravey.com.

That's jab at salesgravy.com. And if you're a fan of the podcast, will you please do me a

favor and take just a minute and write a five-star review on iTunes or Stitcher or wherever you

subscribe to the podcast? Those reviews mean the world in this day and age. They're the currency

that we live on. And it helps other people find the podcast. It will only take a moment, and it's the greatest gift that you can give me in return for the content that you're getting. And if you're listening to the podcast and you're not subscribed, just go to iTunes or Stitcher and search for Sells Gravy Jab Blunt. That's Sells Gravy Jab Blunt. And keep in mind that my last name is spelled B-L-O-U-N-T. It sounds like Blount, but it's pronounced Blunt. So that's B-L-O-U-N-T. Search for Sells Gravy Jab Blunt and click on the subscribe link and the new episodes will be delivered right to your account automatically. Those other guys, your competitors.

Let's be honest, life would be so much better if they weren't there.

You'd never have to hear prospects say that their prices are lower, their product is better,

that we've been with them for years, or that we're happy with them, or their rep takes good care of us.

You'd never get pushback on sales calls, and of course, you'd never have to whine to your boss

about how hard it is to compete with all those other guys if there weren't all those other guys.

Look, most red-blooded salespeople have fantasized about how awesome it would be if there were no competitors. It's

not much different than how professional golfers wished that there was no Jack Nicholas or Tiger

Woods when they first emerged on the golf scene. After his first impressive win at Augusta 20 years ago,

the rest of the pros went running for cover. And tournament after tournament, Tiger Woods was the presumed winner.

And before play even started, many of the top pros simply surrendered.

Flash forward to the present, though, and you'll find that professional golf as a whole has become better and even more competitive.

...