I'm Katie Milkman, and I'm a behavioral scientist and professor at the Wharton School of the University of Pennsylvania.

I'm also the author of the best-selling book How to Change, and I'm here to tell you there's a new season of choiceology on its way.

In each episode, we examine stories behind consequential decisions, from business deals to rescue missions.

We meet characters from wildly different walks of life, who faced high-stakes choices and grappled with crises.

The piece of rock many times bigger than the Empire State Building kind of slid like a big gate and just sealed them in there.

Then I sit down with leading researchers and psychology and behavioral economics to

unpack the variables that drive daily decisions.

Like what advice will choose to trust?

We found that by discounting all advice, these experts were actually less accurate than

the non-expert sample.

I still kind of gasp when I think about those results.

We explore the science behind how choices are made and the many influences that shape them,

like the information we prioritize or the events we experience.

If in your lifetime you experience a really big crisis in the stock market,

is it true that that makes you avoid the stock market like the play?

And we translate cutting-edge behavioral science research

into actionable insights that can help you navigate your work,

your financial decisions, and your life with greater clarity.

And that is the first point in time where I realized I made the wrong decision.

It's a new season of Choiceology, an original podcast from Charles Schwab.

New episodes arrive every two weeks. Be sure to follow us in your favorite podcasting app.