• Jack Wang explains how his personal experience navigating college costs during a divorce inspired him to become an expert in college financial aid planning.
• He discusses the new “big, beautiful bill,” which introduces sweeping changes to college funding and borrowing rules beginning in 2026.
• Parent PLUS loans will soon be limited to $20,000 per year and $65,000 total, ending the previous system of virtually unlimited borrowing.
• Many families focus on helping their child get accepted into college without understanding how they will actually afford it afterward.
• Jack encourages families to prioritize schools that offer the most generous financial aid rather than chasing prestige or name recognition.
• He clarifies that financial aid isn’t just for low-income families—colleges often give significant aid to higher-income households if the student fits their goals.
• Colleges operate like businesses using “enrollment management,” a strategy to attract certain types of students who align with institutional priorities.
• Jack explains that being wanted by a college often leads to larger scholarships than simply being accepted.
• Signs a school may want your student include launching new majors, building new facilities, or heavily recruiting from your region.
• Families should be cautious about applying to overcrowded majors like business, which typically receive less financial aid because demand is already high.
• Understanding each college’s scholarship policies and true costs upfront helps families make smarter, more affordable decisions.
• Jack stresses that financial planning should begin as early as freshman year of high school, since aid decisions rely on sophomore-year tax data.
• Visiting campuses and showing consistent interest can improve a student’s appeal and increase their chances of receiving aid.
• He concludes that families will either spend the time planning early or spend far more money later if they fail to prepare.