CoinDesk Conversations: From Earth to Space, Reebok's Joe Foster and Ben Weiss Redefine Sneakers
CoinDesk Podcast Network
CoinDesk
4.8 • 689 Ratings
🗓️ 9 July 2025
⏱️ 14 minutes
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Summary
The video discusses the launch of the first AI-designed custom slide shoe by Syntilay, which has garnered significant media attention. CoinDesk interviews Joe Foster, co-founder of Reebok, and Ben Weiss from Syntilay about this innovative product that uses AI to custom-make shoes by analyzing foot measurements through a phone photo. The conversation covers the potential of AI in product design, including creating items in space.
Joe Foster reflects on the evolution of the sneaker industry and the joy of continual innovation, while Ben Weiss highlights future plans, including space experiments and blockchain authentication for footwear.
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Transcript
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| 0:54.7 | We created the first AI design slide shoe that you can get, |
| 0:58.4 | which became a breaking new story. |
| 0:59.8 | It was on the front page of USA Today. |
| 1:01.7 | It was in a bunch of different places |
| 1:02.9 | because no brand has got to put out a commercial product |
| 1:05.7 | that AI has made in this category |
| 1:07.6 | and seeing what the potential of AI to develop products outside of Earth is. |
| 1:16.9 | Thank you. in this category and see what the potential of AI to develop products outside of Earth is. Hey, everyone, Samuant from Coin Desk. Very excited to be talking to Joe Foster, Ben Weiss from Cintillay. |
| 1:22.5 | This is an amazing concept merging AI, streetwear, sneakers, space. There's a lot of fun stuff happening here. |
| 1:29.2 | So gentlemen, thank you for joining us today. Great to be with you. All right. First, Joe, |
| 1:33.6 | you're kind of a legend in the sneaker industry. You and your brother started Reebok. Your |
| 1:38.9 | grandfather, I know, is in the business. So many sort of innovations in this space came out of kind of the Reebok family, |
... |
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