Coca-Cola’s Greatest Mistake | Agent of Change | 2

Business Movers

Wondery

History, Business, Entrepreneurship

4.8 • 1.5K Ratings

🗓️ 18 February 2021

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Newly appointed Coca-Cola chairman Roberto Goizueta gains lost ground in the Cola Wars with several bold maneuvers, including the launch of a brand new diet soft drink. As he strives to beat Pepsi, Roberto fights to remake the culture of Coca-Cola and take the company in a bold new direction by putting an emphasis on taste and quality over image and brand.

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Transcript

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0:00.0	It's 1979 in Atlanta, Georgia, six years before the launch of New Coke.
0:20.6	Brian Dyson, the head of the Coca-Cola Company's America Division, is fuming.
0:25.6	He paces back and forth in his office, frustrated with one of his newest employees, Sergio Zyman,
0:31.7	a sharply dressed Mexican-born marketing whiz who sits with his legs crossed aloof
0:36.8	as his boss gives him an earful.
0:38.6	Sergio, this is unacceptable behavior.
0:41.4	What have I done this time?
0:42.4	Don't play games with me.
0:44.2	Were you drinking a diet Pepsi in the hallway?
0:47.8	Sergio smirks.
0:49.1	I'm not smiling, Sergio.
0:51.0	Well, first of all, I was drinking a Pepsi light.
0:54.2	It's not a mortal sin to try a Pepsi.
0:56.7	We don't drink Pepsi in this building.
0:59.2	We're not even supposed to say the name.
1:00.9	The boss doesn't like it.
1:02.4	The boss is a dinosaur, and you should say the name.
1:05.5	Pepsi's destroying you in US market share.
1:08.0	That is why I'm here, right?
1:09.7	Yes, but could you at least try to blend in?
1:13.2	Brian, I don't blend.
1:15.8	With his tazled curly hair and sleek style, Sergio doesn't look like a traditional conservative Coca-Cola man.
	...

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