Coca-Cola’s Greatest Mistake | Don't Blink | 3
Business Movers
Wondery
4.8 • 1.5K Ratings
🗓️ 25 February 2021
⏱️ 39 minutes
🧾️ Download transcript
Summary
As Roberto and the Project Kansas team work in secret to launch New Coke, PepsiCo’s CEO Roger Enrico gets ready to fight back. In the aftermath of New Coke’s launch, Enrico launches a counter attack in the media that he hopes will put an end to the Cola Wars and make PepsiCo the victor.
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Transcript
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| 0:00.0 | Hey, prime members, you can listen to business movers add free on Amazon Music, download the app today. |
| 0:21.0 | It's spring 1984, one year before the new Coke launch. |
| 0:26.0 | Roger and Rico relaxes in his office at Pepsi headquarters in Purchase New York. |
| 0:31.0 | Since he took over as head of Pepsi Cola USA last year, he's been busy launching a massive new ad campaign, |
| 0:38.0 | starring Megapop star Michael Jackson. |
| 0:42.0 | Roger's moment of peace and quiet though doesn't last long. |
| 0:45.0 | The work of a CEO never stops and his phone never stops ringing. |
| 0:51.0 | Yeah, hello, this is Roger. |
| 0:52.0 | Roger, it's Carlos Iglesias. |
| 0:54.0 | Carlos, I was hoping to hear from you today. |
| 0:57.0 | Carlos Iglesias' brother Julio is a famous Latino singer-songwriter. |
| 1:02.0 | Coca-Cola has been courting Julio for an endorsement deal. |
| 1:06.0 | Roger at Pepsi wants to cut Coca-Cola off at the pass and sign Julio first. |
| 1:11.0 | So Roger put the word out to one of Carlos' friends that Pepsi has its eye on his brother. |
| 1:16.0 | Yeah, thanks for reaching out, Roger. |
| 1:18.0 | My brother is interested to know what you have to say. |
| 1:21.0 | Well, I've cut to the chase, Carlos. |
| 1:23.0 | I'm very interested in signing a brother to a deal. |
| 1:26.0 | What sort of deal are we talking about? |
| 1:28.0 | Endorsements, commercial, print, concert tours, the works. |
| 1:31.0 | But you just signed Michael Jackson. |
| 1:33.0 | Yes, we did. |
... |
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