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It's Wednesday, April 24th 1985 in Atlanta, Georgia. A small army of telephone operators are packed inside a

Coca-Cola call center. Coca-Cola executives brought them in to handle the sudden influx of angry phone calls that started just yesterday when the company made a controversial announcement.

At a press conference, the Coca-Cola company told the world they're replacing their signature soft drink with a supposedly new and improved version called new coke.

The executives believe their customers would fall for the sweeter boulder flavor of new coke and forget all about the old coke they knew and loved.

But 24 hours later in the Atlanta call center, the reviews are in. People are furious.

One of the new phone operators, a man in his early 20s, is nervous. He's barely had any training. All he has is an employee manual that he grips like a life preserver as he takes his first call of the morning.

Thank you for calling Coca-Cola. How might help you? What in the hell is new coke? Oh, sir. Well, it's our new soft drink and what was wrong with old coke?

Before we get started, would you mind if I ask you your name?

I want to know what the hell you people think you're doing up there. I understand your frustration, sir, but I'm supposed to ask your name and information so I can file a complaint on your behalf.

A complaint? It's hardly just a complaint. I've been a loyal customer my entire life. When I was a kid, my grandpa and I used to drink coke every Sunday when we went fishing.

Oh, I understand. Stop saying you understand, you sniveling idiot. You're ruining my childhood. You understand that?

I'm really very sorry, sir, but could I please get your name? How about you give me your name so I can tell your supervisor that you've been a total waste of space.

I want to know why you changed it. Well, it wasn't me. After all the years I've been loyal to you and all the money I spent, I deserve to know that much, right? Why did you change it?

The young operator doesn't have a good answer. In fact, he's been wondering the same thing. Why would Coca-Cola change the recipe to their biggest money maker?

The phone operator doesn't have a clue, so he sticks to his training manual. Have you considered trying it?

New Coke? Would you like to try it? No, I'm not going to try it. I'm not ever going to try it. We think you should. Can I at least interest you in a coupon for a free six pack of new Coke? We think you'll love the taste.

I don't care about the damn taste. I don't want your damn coupons. Well, is there anything else we can do to make this right? Yes, you can get me back by childhood.

How? Make a note of that. Look, make a note of this while you're at it. Whoever is responsible for this should be fired.

And then they should be taken out into the streets and shot.

For decades, the recipe for Coke was one of the Coca-Cola companies most highly guarded secrets.

It was locked away in a bank vault and kept from public view because Coke was and is the lifeblood of the Coca-Cola brand.

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