All right. So today we're going to talk about your business, obviously, but I want to talk about

in the context of some of the things that I'm noticing across the board that many coaches are

struggling with that just you don't need to. You don't have to struggle.

You don't have to be frustrated.

You don't have to feel like you're putting in endless work with nothing to show for it.

Isn't it?

Isn't it Ibronic?

Don't you think how there is a massive parallel?

Like it's so tightly close the way that fitness and business go hand in hand. Because as a coach,

how often are you the one saying, like, hey, you're putting in a lot of work and you're not seeing the results, but like I can show you a more efficient

and more effective path and it's the same thing with business.

And once you see it, you can't unsee it.

And what I'm noticing is that so many coaches, like coaches are hard workers and it's, it

comes with the territory because you care about fit.

Like you mastered the fitness and nutrition thing, which inherently comes with a lot of work

and effort and discipline and you know that, you know, you made that commitment.

And now you're making that same commitment in business, but what you're doing is a lot

of manual effort and you're putting in a lot of manual effort. And you're putting in a lot of manual

effort that's very scattered. It's like, I'm trying to think of a good analogy, but it's like,

I don't know, like this, this fitness person who's running a bunch on the treadmill and doing the stair climber and then running over to

this machine and doing like 50 reps over here and then and there's like no rhyme or reason to it.

It's just kind of like all these scattered tasks and then you feel overwhelmed and you're like

...