I had a little bit of a bar last night.

Not a protein bar.

I know coaches are all thinking the same.

I mean like a bar.

You know what I'm saying?

Are we speaking the same language?

I had a bar.

Anyway, that bar was too many people try to put a Band-Aid over broken messaging with ads.

The Band-Aid over broken messaging with ads is literally pissing money down the toilet.

And I said it on a workshop that we recorded last night

on the 17th of December.

We did a workshop called the 2026 Coaches Playbook

where we broke down the exact three phases

that we take coaches through to scale

to 50,000 a month and beyond.

I have been fortunate enough to help coaches at all different levels of business.

I've helped coaches who are just getting started.

I've helped coaches go from, you know, two to their first 5K, 5K to their first 10K, 10K to 15, 20, 25, 50, 75,

150, 250, 250, 250.

I think that's where I maxed out.

I don't think I've ever worked with a coach who went over to, like call it 260 in monthly revenue.

But the one thing that makes or breaks, all the things that work, by the way, all these things

...