This may be one of the most important episodes that you listen to as I ding my water bottle.

Ding, that was unintentional.

First time unintentional.

Second time, you know, we're here unedited, so we just do things.

And we're off to a great start.

But I legitimately mean this.

I've probably said it before on this show

as a coach, as a business owner, as an entrepreneur, you need to listen to this. It's super important.

I don't need to give you the hype speech. I don't need to lower you in with any major hook

or anything like that. I'm just going to assume that you know I deliver the goods.

And this one is going to be juicy.

So first, I got to give credit to my wife for reminding me of something.

And I really should lean on her more often.

We had a little morning session.

She took off from work.

It's the day before Thanksgiving that I am recording this.

And she took off from work today.

So I was like, listen, I could use some help with something.

She's been in marketing for a long time.

And she's actually the reason, if you don't know the backstory, she's the reason why I started

the collective, why I started doing copywriting, why I started ghost writing for other coaches

and how I kind of built this second business because she was the voice of reason when I wanted to burn it all down and told me

...