All right, I'm coming out swinging today because I have just an absolute bone to pick with the coaching industry.

Actually, I said that incorrectly.

I have a bone to pick with coaches.

Not all coaches.

Very specific type of coach.

I'm talking about the hypocrites.

I am talking about the hypocritical coaches. And you're probably going to be like, oh, no, he's not talking about me. I might be talking about you, and that's okay. I'm not afraid. I will tell you what you need to hear. And you can curse, you can roll your eyes, you can stop listening, you can ignore me all you want, but that will not make it any less true.

Some coaches are the most hypocritical people on the planet because over the past week or so,

I've been getting a lot of replies to my emails, like more so than normal.

You know, I put a lot of time and energy into email marketing.

It's what I teach.

I do it at a high level.

I've been doing it for a long time.

I believe that it's one of my superpowers.

But more so than lately, I've been testing a lot of story selling.

And it's working.

And I'm testing it because I really am trying to put these into templates for the

collective so you guys can start doing some story selling which is working effectively.

There's a large percentage of people who respond and they're super excited.

They're very responsive and I'm a pretty direct person.

So if somebody replies, I'm like, hey, let's set up a time to check.

I've been ghosted so frequently.

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