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Mind Over Macros

Coaches Compass: Stop Ignoring Top of Funnel Growth

Mind Over Macros

Mike Millner

Neurotype, Wellness, Training, Diet, Health, Exercise, Mindset, Gym, Macros, Fitness, Weights, Health & Fitness, Nutrition

5.01.2K Ratings

🗓️ 20 February 2026

⏱️ 31 minutes

🧾️ Download transcript

Summary

In this episode of the Coaches Compass, Mike explains why you need top of funnel growth in your business. This is the area that most coaches struggle with. They are really good at educating. Providing value. Creating results. But they have a hard time attracting new eyeballs. You can't keep making the same offers to the same audience. Tune in to understand why both top of funnel and middle of funnel is important. If you need help scaling your business, start your 7-day free trial for The Coll...

Transcript

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0:00.0

all right we got a lot to cover and not a whole lot of time to cover it so i got to jump right in

0:07.1

it's been a crazy freaking day crazy week today's been so crazy that i didn't even have my coke zero

0:15.6

until two o'clock all right so just so you know how crazy today has been i didn't even have my coke zero till 2 o'clock

0:24.5

which is just craziness i i normally have it by noon typically a little bit earlier i like to wait

0:32.2

until noon i don't know why that just feels like a reasonable responsible time to have Coke zero o'clock.

0:39.3

It's a moment that I look forward to every single day.

0:43.1

Sometimes I can't wait that long and I'll go like 1130 on some abnormal days, like really

0:49.7

abnormal days.

0:50.5

I'll go 11 a.m.

0:51.8

I'm feeling frisky.

0:53.3

But most of the time it's right at noon.

0:55.1

No, Eastern, Coke zero o'clock. It's a standard. Should be across the board. Everybody should be

1:00.7

celebrating. Uh, but today, then get it until two. It's been back to back to back. But

1:08.7

we got a lot to cover.

1:18.5

So I have some insight I think is valuable.

1:23.9

And I asked a question that I also think is valuable.

1:27.4

I want to share, I want to start with this. I think this is a good place to start.

1:29.7

So I sent an email to my email list. If you are on my coaches list, you probably received it.

1:34.4

You probably ignored it. It's cool. It's cool. I got some replies, which I did not expect.

1:39.1

I kind of expected everybody to read it and roll their eyes. But it wasn't, my intent was not at all to come across as dickish or anything like that.

1:48.8

I find it so off-putting some of the vibes in the industry right now.

1:54.7

I think, there's somebody that I'm actually pretty close with as a friend, as a colleague.

...

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