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Mind Over Macros

Coaches Compass: My Top 5 Most Hated Marketing Strategies

Mind Over Macros

Mike Millner

Neurotype, Wellness, Training, Diet, Health, Exercise, Mindset, Gym, Macros, Fitness, Weights, Health & Fitness, Nutrition

5.01.2K Ratings

🗓️ 26 January 2024

⏱️ 47 minutes

🧾️ Download transcript

Summary

In this episode of the Coaches Compass, Mike shares 5 common marketing strategies that he strongly disagrees with and he also explains what he does instead. As Mike mentions in the episode, this is a preference thing. It's not a matter of right or wrong. It's simply a matter of what feels right for you and your business. Get 20% off any product from Legion Athletics! Use code POPFAM at https://www.legionathletics.com Cured Nutrition is offering 15% off their products site wide! Try their Se...

Transcript

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0:00.0

What is going on everybody? Welcome back to the Mind Over Macrows Podcast as always. I am your

0:07.4

host Mike Milner. In today's episode of the Coaches Compass, I am going to reveal the top five things that I hate about

0:18.8

traditional marketing and what I do instead and what I recommend you do instead.

0:25.0

Now I think there's an important distinction to make because if you take yourself to social media and you follow any sort of like marketing coach, business coach,

0:36.8

whatever. You know the type that I'm talking about. I'm sure you follow several of them.

0:43.0

When there is this debate happening, which frequently happens in nutrition, it happens in business,

0:49.1

it happens in every single industry where there is a disagreement over what to do. So quick example, a lot of people

0:59.4

talk about low ticket versus high ticket and then you see business coaches going back and forth.

1:04.4

Typically they don't even engage with each other they'll just see the person's

1:08.6

post and then they'll make their own post basically talking shit without directly saying it.

1:15.0

So like you'll have a coach is like you know low ticket helped me build an audience of buyers

1:21.2

and fill my one-on-one coaching program and I want to teach you how to do that.

1:25.0

And then you'll have another business coach who will take to social and be like,

1:28.0

here's why low ticket is the dumbest fucking thing you can do for your business

1:32.0

and they are basically taking a shot

1:34.2

without saying it you know without calling out the person who they're who they're talking to and

1:40.8

then the consumer is left with this, you know, head on a swivel back and forth. I don't know what to do because there's these two different coaches and I think that they both have value and I don't know who to believe.

1:55.2

It's the same thing in nutrition, right?

1:57.0

Like it doesn't take very much time for somebody to get confused over, you know, fasting

2:02.4

versus not fasting or apparently, Diet Soda

2:06.7

versus regular soda is a I posted that to my stories and I've never had so many you know people DMing me and engaging on my stuff

2:16.0

just because I posted a poll about diet soda versus regular soda and then and then I asked the question should I break down what the research says about you know the two and all I mean

...

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