All right. This episode might lose me a lot of listeners and followers, subscribers, whatever.

That's okay. That is fully okay. It's also Coke zero o'clock. If you don't know the tradition,

Coke zero o'clock every single day is somewhere around noon eastern time, if you're on the East Coast, but wherever you are,

it's right around noon, your local time for me.

I'm on Eastern time.

So typically right around noon is officially Coke Zero o'clock where we have this pure gold

beverage.

It's just so delicious anybody who drinks diet coke over coke zero i i seriously need to understand your taste buds because that's just this a foreign concept to me

it is like not even in the same ballpark of flavor coke zero is so far superior it's insane to me so

this weekend we'll be at the people first summit in miami having coke zero o'clock every day

mandatory i will be requiring all attendees to participate in this tradition because it is very impactful.

And we're going to be doing some cool stuff with about 50.

Excuse me.

It's one of the downsides of Coke Zero Clock is you can't speak without burping.

But we will be doing a lot of cool stuff with about 50 coaches.

And I don't know. I've been talking about this event for a while.

And if you're missing it, that's on you.

When you see all of the results that happen, that's also on you.

But here's what I want to talk about that's going to probably

piss you off. I snapped on a client today. I don't know if I would call it snap. It was intentional.

I chose my words intentionally. It's usually the case when I give somebody feedback. I don't just

blow smoke or say shit just for the sake of saying

...