What is going on, everybody? Welcome back to the Mind Over Macros podcast. As always, I am your host, Mike Milner, and welcome to the coaches compass. This episode is going to be all about the customer journey from cold to sold. It's a fun sounding phrase there, from cold to sold.

A lot of people use that.

But ultimately what it means is that when a lead is cold, they don't know you.

They don't know your offer.

They know nothing about you.

And then obviously, when a lead is sold, it means they've enrolled with you.

So we're going to talk about the whole gap that exists and the customer journey that exists

from cold where they have no idea that you exist to sold, where they actually enroll in your

program. Now, the important thing about this customer journey is, it never changes.

And that's the beautiful thing about it. There's so many things that change and evolve when it

comes to marketing and sales. A lot can change. Like, remember when webinars, like you had to do the big, long webinar with the pitch at the end and, you know, ads, different style of ads, everybody was teaching.

There were certain style of ads that everybody was teaching at a certain point in time.

You know, you've got different trends with social media.

I remember all the ridiculous, you know, pointing videos on TikTok and all of the shit.

This just, there's like a lot of moving parts, right? Then a lot of people were teaching low ticket. A lot of people were teaching high ticket. Both of them have gone through their cycles.

Some people say you have to collect paid in full.

Some people say you have to collect payment plans.

Other people use a hybrid approach.

There's all of this stuff that is nuanced and has their time in the sun and has their moment.

Remember the B-roll thing?

And I said, I'm on record.

There are episodes, if you go back into the Coaches Compass archives,

...