What is going on, everybody? Welcome back to the Mind Over Macros podcast. As always, I'm your host, Mike Milner. Today on The Coach's Compass, I got some good shit for you today. I've got some good shit for you every time I hit record. So hopefully you agree. Otherwise, you wouldn't be listening. Let's just call it like it is. Hopefully, I wouldn't want you to subject yourself to something that you don't want to hear.

So if you're listening, I'm going to make the assumption that you enjoy the type of information that I send your way.

And today is especially important because I'm going to talk about the most common,

the most common struggle amongst coaches, which is lead generation, of course.

Not even going to build up the suspense or the hype or anything like that.

Just come right out and say it.

If I ask 100 coaches what their biggest struggle is,

I would guess 90 of them would say lead generation.

I want to generate more leads.

Which is funny because of those 90 that say lead generation is their biggest

issue, my guess is that 80 of them don't actually have a repeatable process for generating leads.

So they have no idea what they're actually doing.

There's no data to be able to say, here's what's working and here's what's not.

Right.

It's like somebody who is struggling with their nutrition, but they have absolutely no idea how much they're eating.

There's no repeatable system.

Like you know, as a coach, it's so much, so much easier to diagnose what's going on when

you can look at somebody and say, all right, here are your calorie macro targets.

Here's where you landed with those targets.

Here's what your daily activity looked like.

Here's what your workout routine looked like. Here's what your workout routine looked like.

Here's what your sleep routine looked like.

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