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Mind Over Macros

Coaches Compass: Finding Your Ideal Client & Building Your Audience

Mind Over Macros

Mike Millner

Diet, Wellness, Health & Fitness, Macros, Mindset, Gym, Weights, Training, Nutrition, Neurotype, Fitness, Health, Exercise

51.1K Ratings

🗓️ 12 May 2023

⏱️ 54 minutes

🧾️ Download transcript

Summary

In this episode of Coaches Compass, Mike discusses the process for figuring out who your ideal client is. Once you know the type of person that brings you joy to work with, you'll need to understand how to attract those clients and build your audience. This episode will help you take action on speaking directly to the people you want to be working with and how to figure out exactly the types of clients that you best serve.For a 2 week free trial for nutrition coaching and training, go here - ...

Transcript

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0:00.0

What is going on everybody? Welcome back to the Mind Over Macros Podcast as always. I am your

0:07.7

host Mike Milner and welcome to another episode of the coach's compass.

0:14.0

First of all, I have to thank you.

0:16.0

If you are a coach and listening,

0:19.0

and you responded to my request,

0:21.0

when I started this series last week, there was a lot of amazing feedback and I was hesitant. I wasn't sure what the response was going to be like actually, I assume that there are a lot of coaches that listen

0:35.9

But I wasn't entirely sure I got confirmation based off of all of your outreach

0:42.1

Which it's funny because I expected the downloads for the

0:45.8

Coaches Compass to be a little bit less just because I am speaking more to coaches,

0:50.4

although if you're a client, you'll get some valuable insight, I believe, but this may not

0:56.1

be the most appealing topic or concepts to listen to, which I fully understand that. However I got so the downloads were down a little bit but I got more messages from last week's episode the first Coaches Compass episode than I did.

1:14.6

I think from any episode that I've ever done, period.

1:17.8

So even though the total downloads were a little bit less than I'm used to on a per episode basis for last week's coaches compass,

1:25.8

the actual outreach was the highest. And that is interesting because if you are a coach

1:37.0

and you look at engagement metrics, I have found that sometimes my least engaged posts are the ones that perform the best when it comes to attracting clients.

1:47.6

So sometimes the vanity metrics, like if I only looked at downloads, I'd be like, oh, this is a flop. I should just stop doing it.

1:55.2

But I know from the outreach, from the actual messages from speaking to you guys,

2:02.3

that it's actually valuable.

2:03.4

So we're gonna keep going.

2:06.5

This isn't gonna be like chronological order.

2:08.6

I know that I started the whole series with

2:12.1

how to get started as a coach. I just felt like that was a good opener.

...

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