What is going on everybody? Welcome back to the Mindover Macros

podcast. As always I am your host Mike Milner in today's episode of the

Coaches Compass. We're gonna talk content and messaging.

It should come as no surprise.

Talk a lot about messaging here.

And I have some messaging lenses, I'm going to call them, that you can use to really be able to

position what you do and who you help and the problems that you solve in a way that

feels fresh and unique. I think a lot of times I hear from coaches that they don't like sounding

redundant so like, oh well I already talked about this so I

don't want to talk about it again even though the most successful coaches and

really I should say the most successful marketers because that's kind of what we need to become when we're running a business.

We need to learn how to market and sell two things that I never in my wildest dreams thought that I would have to learn but here we are

it's a non-negotiable like it's one of those things if you want to scale your business if you want a sustainable business at any level. Like even if you just want a small

business that helps to you know so even if it's a side hustle if it's just some

extra income to help pay your bills, whatever.

You still need to learn these skills.

And the most successful marketers are the ones

who are able to say the same thing over and over again

while not making it sound boring or redundant.

So I'm going to give you some lenses,

some messaging lenses, or I don't love that word,

messaging frames to use.

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