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The Carey Nieuwhof Leadership Podcast

CNLP 780 | Are You Clear Enough to Reach The Next Generation? The New Rules of Cultural Influence with YouTuber Ruslan KD

The Carey Nieuwhof Leadership Podcast

Carey Nieuwhof

Business, Management

4.82.3K Ratings

🗓️ 20 January 2026

⏱️ 115 minutes

🧾️ Download transcript

Summary

YouTuber Ruslan KD sits down to explain that ambiguity from preachers on cultural issues is costing them more than they think.

He shares how the next generation is looking to the church for what to think and how to think.

In this episode, we do a deep dive into how the next generation is leveraging YouTube and social media to preach the Gospel.

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Brought to you by The Art of Leadership Network

 

Transcript

Click on a timestamp to play from that location

0:00.0

The Art of Leadership Network.

0:03.0

And this might be an uncomfortable question,

0:04.0

and pastors may not like this.

0:06.0

If this is your first time,

0:08.0

if you speaking out on the unborn or Charlie Kirk or whatever,

0:11.0

and I'm not trying to make all those moral equivalencies,

0:14.0

is the first time this has caused backlash,

0:17.0

I would go, why?

0:18.0

Like, why have you not spent more time

0:20.0

talking about the issues that are actually polarizing our society?

0:28.6

Welcome to the Kerry Newhoff Leadership Podcast. I'm here today in studio with Ruslin.

0:33.6

A lot of you probably follow him on YouTube, Spotify. He has, well, we're going to get into a story, but he has done hip-hop. He's done music. He's an artist, he's a pastor. He, well, is an influencer, and we are going to talk church trends today. So Ruslan, thanks so much. And we're at your house. We're at your studio. We are. We are. Bless God, what? Katie headquarters?

0:57.2

Yes. World headquarters. Yeah, bless God, world headquarters. I am not a pastor for the record.

1:02.5

I thought you were. I've never been ordained. But I do aspire to someday be a lay elder at my church.

1:08.7

So we might be working on that behind this.

1:11.0

But this is what we're going to talk about.

1:12.5

And I totally respect that.

1:14.6

And depending on the denomination and some,

1:16.9

you know,

1:17.1

my background pastoring was really controlled.

1:20.3

But in many ways,

1:21.2

you pastor a lot of people through your YouTube channel.

...

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