Closing More Loans With Google
Loan Officer Freedom
Carl White
4.9 • 753 Ratings
🗓️ 12 December 2022
⏱️ 40 minutes
🧾️ Download transcript
Summary
On this episode of Loan Officer Freedom, the #1 loan officer podcast in the world, your host, Carl White is joined by Brian Grubbs, who is sharing how he closes an extra 4 to 5 loans per month using Google in the right way.
This is a very interesting episode for those loan officers who are working to be the go-to in their area for purchase loans. We all know that marketing efforts change not only in the mortgage industry, but throughout the use of the internet.
Brian Grubbs shares his strategy of using SEO, search engine optimization, to bring in additional business and close more loans per month.
SEO (search engine optimization) is a strategic placement of keywords and optimization process for your website so that Google recognizes your content and website when people do specific searches and in certain areas in order to increase rankings in the results page.
Listen in to see how using this strategy can help you bring in more business, because hey, who doesn’t want an extra 4 to 5 loans a month – add that up.
If you’d like more information on more ways to bring in even more loans, jump on a call here and our top strategists will give you 60-minutes of free coaching.
Transcript
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| 0:00.0 | Hey, everybody. This is Carl White, broadcasting from the secret headquarters here in the communications room of the Mortgage Marketing Animal slash Freedom Club. And you're listening to Loan Officer Officer Freedom number one podcast in the world today for |
| 0:22.8 | loan officers. And I, uh, doing a little bit of a different, uh, angle here today. Normally, |
| 0:29.4 | I talk about things that I have some idea of what I'm talking about. And today, I'll be talking |
| 0:37.2 | about something I have almost no knowledge about. |
| 0:41.2 | And the good news is my guest, Brian Grubbs, does know a lot about. |
| 0:47.0 | And so, Brian, your challenge today is to make me look smart. |
| 0:51.6 | And I'm going to tell you, on this topic, you've got your work cut out for you, |
| 0:55.2 | buddy. |
| 0:56.1 | Oh, Carl, you're the smartest person I know, man. |
| 0:59.1 | I'm thankful for you and mortgage marketing animals. |
| 1:02.7 | And you've been a hero of mine for a long time. |
| 1:05.2 | Well, it's an honor to have you here. |
| 1:06.8 | So our topic today is more in, and you correct me if I'm wrong, Brian, but more on like |
| 1:13.5 | SEO kind of stuff and how you how you're getting loans through SEO and through Google. |
| 1:19.3 | That kind of sum it up. |
| 1:20.8 | Absolutely. |
| 1:21.7 | Absolutely. |
| 1:22.6 | I've done a lot of pay for clicking times past, but all we're doing right now is just straight SEO stuff. |
| 1:29.9 | All right. And so let me ask you this. So, you know, the first of, first of all, give us a little bit of |
| 1:38.2 | background, like, were you located at, banker, broker? Give us a little background. |
| 1:43.4 | Yeah, sure. Started a company back, give us a little background. Yeah, sure. |
| 1:51.0 | Started the company back in 2001 where a mortgage broker have about 15 different lenders. |
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