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New Year's is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

Over a one month period, 52 people got sick with E. coli.

Were you freaking out?

Well, I don't know, freaking out is the right way to describe it.

I mean, it was all encompassing.

I mean, it was like, it was really intense.

You know, you wouldn't wish this on anybody, you know, that anyone would get sick from the food that you serve them is really a tough thing.

From NPR, it's how I built this.

A show of innovators, entrepreneurs, idealists, and the stories behind the movements they built.

I'm Guy Ross, and on today's show, how Steve L's turned his love for San Francisco's mission-style burritos into Chipotle, a restaurant that launched America's fast casual food craze.

So there's a famous TED Talk by a guy named Barry Schwartz.

It's called the Paradox of Choice, and in it, Barry explains that virtually all current research on human behavior supports this idea that we humans, we don't really like to have too many choices.

Anything beyond four to six actually makes us anxious and unhappy, which could help explain the success of Chipotle.

Because if you've ever been in one, you can probably tell me the menu by heart, burrito, bowl, salad, tacos.

Four options, that is it. There isn't a whole lot to agonize over.

And it's one of the reasons why Chipotle just exploded in the 2000s.

On the eve of the millennium, the company had just a bit more than 20 stores, and today, Chipotle has nearly 2,300 locations across the US and in four other countries, and its value is around $14 billion.

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