Eileen Fisher: Eileen Fisher

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 6 November 2017

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In 1983, Eileen Fisher signed up for a fashion trade show with no experience, no garments, no patterns or sketches – nothing but a few ideas for a women's clothing line focused on simplicity. Within three weeks, she came up with 12 pieces, a logo, and a name: Eileen Fisher. Today, the Eileen Fisher brand is still known for its elegant and minimalist designs, but it has grown to more than 60 locations and makes over $300 million in annual revenue. PLUS for our postscript "How You Built That," how Louisiana butcher Charlie Munford is helping popularize wild boar meat. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	New years is here, and with it brings the possibility of change.
0:13.0	As one behavioral scientist put it, first starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.
0:24.0	Listen to the LifeKit podcast from NPR.
0:27.0	Hey, before we start the show, I just want to tell you that some really exciting news is that we're doing two more live events supported by American Express Open before the end of this year.
0:38.0	The first one will be right here in Washington, D.C. on November 30th.
0:42.0	My guest will be Robert Johnson, who founded BET Black Entertainment Television.
0:47.0	The second one is in Atlanta on December 6th, and my guest then will be Arthur Blank, who co-founded Home Depot and who now owns the Atlanta Falcons.
0:56.0	Tickets for both shows are going on sale soon, so keep checking nprpresent.org to find out more.
1:04.0	Okay, here's the show.
1:09.0	I was so freaked out.
1:11.0	The first day I literally couldn't speak.
1:15.0	I just stood there.
1:17.0	People would ask me questions like, how much does it cost?
1:21.0	What's the style number?
1:23.0	And I like pros, and other people in my booth would help me out and say, you know, oh, you don't want to come back tomorrow?
1:29.0	She'll help you out.
1:31.0	I was like, a deer in headlights.
1:41.0	Brahman PR is how I built this.
1:43.0	A show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.
	...

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