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New Year's is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

I mean, I was like Willie Lomon, and I was a traveling salesman, and I would load up my car.

It was a Volvo wagon at the time.

And I remember once going out with 38 snowboards, and I drove around New York State and visited dealers,

and I went out with 38 and I came home with 40.

40 snowboards?

Because one guy had given me two back that he bought and said, this is a joke.

From NPR, it's how I built this.

A show about innovators, entrepreneurs, and idealists, and the stories behind the movements they built.

I'm Guy Ross, and on today's show, how Jake Carpenter turned a childhood novelty toy into one of the biggest winter sports

in the world, and from it, built Burton Snowboards.

So imagine being on an airplane in 1977.

You sit down, you strike up a conversation with the guy sitting next to you, you ask him what he does.

And he says something like, I make sleds for the snow, except you stand on them like a skateboard.

You have no idea what he was describing.

You couldn't have imagined that within 20 years, snowboarding would become a multi-billion dollar industry.

And if that person next to you were Jake Burton Carpenter, there's no way you'd have predicted that one day,

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