Welcome to Do This, Not That, the podcast from marketers.

We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.

We also keep it short, like this intro. Let's check it out.

We are back for Ask Us Anything from the Do This, Not That podcast.

This is our episode where we're getting questions all week long, work questions, ridiculous questions. We try to tackle one of each. And if you want to submit a question, it's real easy. Just go to jswettleson.com and you could submit a question. There's a button that says podcast, another one that says, ask us anything. And yeah, we love getting the questions. So let's do it. The first question is from Ben, from Miami.

Oh, well, that's near me. I'm in Boca Raton. You know what I saw about Miami this week? You don't see

the local news, but I do. There was a restaurant down there who, and I guess a lot of restaurants are doing this,

that are making, not rules, but like guidelines for when a creator comes to their restaurant,

how they want their staff to handle it, like an influencer, not even like a big influence.

I get it if like, you know, I don't know, Kim Kardashian shows up,

but just a regular like creator or something. They're giving them special seating near windows. This was all in this

write-up. Okay. And then they're alerting the kitchen. And then the person, that's their waiter,

has to have a story ready to tell about the food more than just the regular greeting of the specials.

It was this whole thing. I don't know. So creators are now getting like the red carpet treatment.

I guess that's how restaurants, you know, get traffic. Who might be whatever? Who cares?

All right, Ben, what is your question? Jay, we are pumping out more content than ever because we're using some AI tools to generate

a ton of posts and new email formats too, but our engagement is actually dropping.

You have any thoughts as to why if we are doing more, we are seeing less?

Yeah, well, that doesn't really surprise me at all because, you know,

all these AI tools, and there's so many of them now, right? It's getting us to be more

efficient and pump out more garbage, but here's the reality of it. And we've been testing a lot

of stuff. The things that, whether you're a business market or consumer market or nonprofit,

...