4.2 • 5 Ratings
🗓️ 9 December 2025
⏱️ 39 minutes
🧾️ Download transcript
Episode Guest
Tom Wallis is the Chief Customer Officer at Compare the Market, with a dynamic career spanning consulting, startups, and brand leadership. He's known for blending data-driven thinking with creative marketing to lead iconic campaigns.
Episode Timestamps:
0:00 Introduction
0:48 Tom’s Early Career and First Job
2:53 Lessons from Temping and the Power of Observation
4:55 Joining Accenture and Consulting Foundations
6:54 Why Tom Quit Without a Job
8:33 Dealing with Uncertainty and Finding the Next Step
9:57 Getting into Sky and Discovering Marketing
11:45 Breaking Into the Marketing Team
13:34 Landing His First Marketing Role
15:20 Lessons from Startup Life at Now TV
17:13 Facing Rejection — and Proving Them Wrong
18:42 Creating a Sales Surge That Changed the Business
20:01 Learning to Ask for Help and Growing Fast
21:27 Obsession, Flow States, and Finding His Thing
23:03 Tom’s Biggest Money Regret
24:03 Tom’s Simplest Money Tip for Young People
25:20 Transitioning to Gusto and Building Again
26:44 Joining Compare the Market
28:27 The Culture That Drives High Performance
30:04 What a Chief Customer Officer Really Does
31:25 Reviving One of the UK’s Most Iconic Brands
33:09 How to Build a Personal Brand Authentically
36:16 Tom’s Invisible Success
38:06 Tom’s Duvet Flip – Why He Shows Up Every Day
Episode Partners
📊 Compare the Market
Discover how you can make a difference at Compare the Market, the company behind one of the UK’s most popular comparison sites. From tech and data to marketing and operations, they’re on a mission to simplify decisions for millions.
https://bit.ly/4i53Svj
Disclaimer:
The content provided on Duvet Flip is for informational and entertainment purposes only and should not be considered professional advice. The views expressed by hosts, guests, brands or contributors are their own and do not necessarily reflect those of the show's producers, sponsors, or affiliates. The information shared is not a substitute for professional advice, including but not limited to career counseling, financial guidance, legal consultation, or mental health support.
Listeners and viewers are responsible for their own decisions and actions based on the content provided, and Duvet Flip assumes no liability for any outcomes resulting from reliance on the information shared. By engaging with the show, you acknowledge and agree to this disclaimer.
If you’re struggling with debt, trusted advice and free support can be found here: https://www.gov.uk/debt-advice
If you’re struggling with mental health of any kind, you can find free support here: https://www.nhs.uk/mental-health/
Click on a timestamp to play from that location
| 0:00.0 | I had this thing where I remind myself that that moment when it gets really hard, that's where everyone else is funding hard. |
| 0:04.9 | And most of the people are giving up to that, OK, that's where I continue. |
| 0:09.3 | That's where you continue, right? |
| 0:10.7 | You keep going. |
| 0:12.2 | Hi, I'm Tom Wallace. |
| 0:13.7 | I'm Chief Customer Officer at Compare the Market, which has 800 employees across the UK and France. |
| 0:19.5 | And this is my duvet flip. You left without a job. Yeah. What happened? I've done loads of great things. And I've done, like I said, mergers. I've done coding. I've done, you know, great. Turns out people didn't want someone who was skilled in a few things. They wanted a specific skill. You know, the thing I love about marketing is that everything is interesting, every day is interesting, |
| 0:39.3 | and especially when you are overseeing it. |
| 0:41.3 | Obviously we see him over there in the corner there. |
| 0:44.3 | You've got such an iconic brand, such an iconic brand, isn't it? |
| 0:48.3 | Yeah, it's absolutely incredible and even the words like simple are in the dictionary. |
| 0:54.9 | It's it, you know, it's part of culture. |
| 0:57.7 | Everybody knows the mere cats. |
| 0:59.1 | They are just a wonderful representation of fun in a category that can be a little bit boring. |
| 1:05.3 | Are you ready for my final question? |
| 1:06.8 | Yes, go for it. |
| 1:07.8 | What's your duvet flip? |
| 1:08.8 | What gives you out of bed in the morning to flip the duvet? |
| 1:11.6 | It may be a cliche, but I love it. |
| 1:13.6 | Hi, I'm Tom Wallace. I'm Chief Customer Officer at Compare the Market. |
| 1:21.6 | I'm looking forward to speaking to Jack. |
| 1:23.6 | I wanted to come on my duvet flip because I've had some interesting twists and turns in my career. |
... |
Transcript will be available on the free plan in 22 days. Upgrade to see the full transcript now.
Disclaimer: The podcast and artwork embedded on this page are from Jack Parsons, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Jack Parsons and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.