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My Duvet Flip by Jack Parsons

Chief Customer Officer at Compare the Market:

My Duvet Flip by Jack Parsons

Jack Parsons

Business, Careers

4.25 Ratings

🗓️ 9 December 2025

⏱️ 39 minutes

🧾️ Download transcript

Summary

Episode Guest

Tom Wallis is the Chief Customer Officer at Compare the Market, with a dynamic career spanning consulting, startups, and brand leadership. He's known for blending data-driven thinking with creative marketing to lead iconic campaigns.


Episode Timestamps:

0:00 Introduction

0:48 Tom’s Early Career and First Job

2:53 Lessons from Temping and the Power of Observation

4:55 Joining Accenture and Consulting Foundations

6:54 Why Tom Quit Without a Job

8:33 Dealing with Uncertainty and Finding the Next Step

9:57 Getting into Sky and Discovering Marketing

11:45 Breaking Into the Marketing Team

13:34 Landing His First Marketing Role

15:20 Lessons from Startup Life at Now TV

17:13 Facing Rejection — and Proving Them Wrong

18:42 Creating a Sales Surge That Changed the Business

20:01 Learning to Ask for Help and Growing Fast

21:27 Obsession, Flow States, and Finding His Thing

23:03 Tom’s Biggest Money Regret

24:03 Tom’s Simplest Money Tip for Young People

25:20 Transitioning to Gusto and Building Again

26:44 Joining Compare the Market

28:27 The Culture That Drives High Performance

30:04 What a Chief Customer Officer Really Does

31:25 Reviving One of the UK’s Most Iconic Brands

33:09 How to Build a Personal Brand Authentically

36:16 Tom’s Invisible Success

38:06 Tom’s Duvet Flip – Why He Shows Up Every Day


Episode Partners

📊 Compare the Market

Discover how you can make a difference at Compare the Market, the company behind one of the UK’s most popular comparison sites. From tech and data to marketing and operations, they’re on a mission to simplify decisions for millions.

https://bit.ly/4i53Svj


Disclaimer:

The content provided on Duvet Flip is for informational and entertainment purposes only and should not be considered professional advice. The views expressed by hosts, guests, brands or contributors are their own and do not necessarily reflect those of the show's producers, sponsors, or affiliates. The information shared is not a substitute for professional advice, including but not limited to career counseling, financial guidance, legal consultation, or mental health support.


Listeners and viewers are responsible for their own decisions and actions based on the content provided, and Duvet Flip assumes no liability for any outcomes resulting from reliance on the information shared. By engaging with the show, you acknowledge and agree to this disclaimer.


If you’re struggling with debt, trusted advice and free support can be found here: https://www.gov.uk/debt-advice


If you’re struggling with mental health of any kind, you can find free support here: https://www.nhs.uk/mental-health/

Transcript

Click on a timestamp to play from that location

0:00.0

I had this thing where I remind myself that that moment when it gets really hard, that's where everyone else is funding hard.

0:04.9

And most of the people are giving up to that, OK, that's where I continue.

0:09.3

That's where you continue, right?

0:10.7

You keep going.

0:12.2

Hi, I'm Tom Wallace.

0:13.7

I'm Chief Customer Officer at Compare the Market, which has 800 employees across the UK and France.

0:19.5

And this is my duvet flip. You left without a job. Yeah. What happened? I've done loads of great things. And I've done, like I said, mergers. I've done coding. I've done, you know, great. Turns out people didn't want someone who was skilled in a few things. They wanted a specific skill. You know, the thing I love about marketing is that everything is interesting, every day is interesting,

0:39.3

and especially when you are overseeing it.

0:41.3

Obviously we see him over there in the corner there.

0:44.3

You've got such an iconic brand, such an iconic brand, isn't it?

0:48.3

Yeah, it's absolutely incredible and even the words like simple are in the dictionary.

0:54.9

It's it, you know, it's part of culture.

0:57.7

Everybody knows the mere cats.

0:59.1

They are just a wonderful representation of fun in a category that can be a little bit boring.

1:05.3

Are you ready for my final question?

1:06.8

Yes, go for it.

1:07.8

What's your duvet flip?

1:08.8

What gives you out of bed in the morning to flip the duvet?

1:11.6

It may be a cliche, but I love it.

1:13.6

Hi, I'm Tom Wallace. I'm Chief Customer Officer at Compare the Market.

1:21.6

I'm looking forward to speaking to Jack.

1:23.6

I wanted to come on my duvet flip because I've had some interesting twists and turns in my career.

...

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