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Audio Collective.

This is Design Matters with

This is Design Matters with Debbie Milman

from Design Observer.com.

On this program, Debbie Millman talks to communication strategists and designer Cheryl Heller

about her career in advertising about why groups aren't

conducive to creativity and why the creative process is not something that can be designed.

I think creativity is based on trust. If you do your homework, if you

listen, things will have heard you, you will have an idea. Here's Debbie Melman. Cheryl Heller designs better ways for people to move ideas. She calls it

communication design and she considers it one of the most important challenges

to our future. You can tell she thinks it's important

because she's added on all fronts. She founded Heller Communication Design. She's a board chair

at Pop Tech, the Innovation Lab,

and this year she's launched a brand new MFA program

at the School of Visual Arts.

The program is called Design for Social Innovation,

and whether you're from the world of design or engineering or

banking or nursing you can go there and learn how to design change.

Cheryl welcome to design matters.

Thank you, Devola.

Now that is the first time I've ever been taken completely off-card by my my guests and that's what I try to do for my

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