Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and brands

to learn their stories, what makes them tick, and tips and tricks that make a difference.

I am so thrilled today to have Leslie Crumley here, structured success.

Leslie, I'm really excited to share your story

and to talk about finance.

That's a big scary topic for so many entrepreneurs.

Yeah, isn't that interesting that it's scary, but that's why you're in business?

So there is that contrast of wanting to make money, being scared of it, but really focusing

on your passion and your purpose.

So I definitely get that, and that's why I call myself really a financial

SHERPA because I learned the hard way that ROI return on your investment is not always the best

journey especially when you're a passionate

entrepreneur so it's kind of how I came into it baking some hard mistakes and I

teach strategies and tools and techniques so you don't have to make some of those horrible

mistakes that I made on your journey. Fantastic. What can you go back to the

beginning and talk to us about your journey into the world of finance what interested you about

money and finance and then what was your pivot point that's a lot of questions but

we have time okay well you know I think a couple major things happened to me in

life I was 13 when my father passed away and because it was a lack of

planning there you know it had some impact not only emotionally but financially and then

fast forward a number of years I married my husband and his parents did not save for retirement and they lived with us for 14 years and I thought no no no no no I do not want this to be me I do not want to put that burden of

supporting somebody financially on my kids. So what do I need to do? And I

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