Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and brands

to learn their stories, what makes them tick, and tips and tricks that make a difference.

My next guest has such an interesting story. I know you've told it time and time again, but maybe not to my audience, so Adam Luc Lucero I'm so excited to have you here to talk about your

backstory and your journey to launching super-human CEO which by the way is the best name ever.

I appreciate it to like the intro year.

Yeah, no problem.

We can get straight into the raw details.

How I was stabbed in the throat in a movie theater.

So let me rewind a bit, because I know you're probably thinking,

what do you talk about?

How did this happen?

So essentially, I graduated college at San Luis Obispo and I had accepted a sales job in Northern California.

So two weeks before the job started, super last minute, I went up there to look for housing.

And I've seen to my aunt's place.

Now, she tells me, Adam, you've got to be out of the house

for eight hours, I have a bunch of clients coming in and out.

And I was like, okay, well, I knew one person in the area.

So I went and hung out with him for about three, four hours or so.

Then he had to go.

So I was like, I gotta kill four hours, don't know anyone in the area,

like, I'll just go watch a movie but myself.

So I go buy my ticket, walking.

...