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Your Brand Amplified

Crafting a $100 Million Narrative in the Digital Space with Jason Fisico

Your Brand Amplified

Bleav + Anika Jackson

Women-owned, Business, Small Business, Communications, Podcast, Entrepreneur, Management, Branding, Ai, Sales Strategy, Marketing Trends, Public Relations, Sales, Social Media, Artificial Intelligence, Marketing, Business Trends, Entrepreneurship

5.0132 Ratings

🗓️ 8 April 2024

⏱️ 29 minutes

🧾️ Download transcript

Summary

Navigating the intricate world of digital marketing can be a daunting endeavor, especially in a landscape constantly being reshaped by technology and innovation. Jason Fisico's journey from an intern to the founder of Fizzi, a company commanding over $100 million in client revenue, is not just inspiring but also packed with invaluable insights for entrepreneurs and marketers alike.

Transcript

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0:00.0

Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and brands to learn their stories, what makes them tick, and tips and tricks that make a difference.

0:14.0

This is Anika Jackson with your brand Amplified and I am super excited to have

0:19.0

somebody or how to say one of my people before we got on on the show we're both Asian in

0:25.6

some regard or other so I love that I love seeing successful people in this space

0:30.2

particularly because I don't think there's a lot of us in the US that can

0:34.9

show up like this so Jason Bisico busy your company thank you for being

0:40.6

here hey thank you for having me.

0:43.0

Yeah.

0:44.0

So you have been in digital marketing for quite a while and now you have changed course a little bit.

0:49.6

So I'd love for you to talk about your background, what you were doing, and then the pivot that you took.

0:55.0

Yeah for sure I always wanted to get into marketing so the very beginning that's funny

1:00.0

so back when I was like 18-19 I knew already then that I wanted to get into marketing but no one was gonna take me seriously with no experience and also being young.

1:12.6

They're like, oh, no, kid, like,

1:15.1

give it a couple of years, right?

1:16.8

I got that.

1:17.8

So I was just like, well, what company would it take someone

1:22.2

for free if they were willing to work like crazy?

1:25.0

Right, right.

1:26.0

So actually my first bit of work experience, I worked full-time 1819 at this agency and even back then when it wasn't usual to do remote work

1:36.0

I worked for them remotely so actually almost my whole career was remote but I worked for them for free

1:41.0

and my gig was this you teach me how to do this stuff

1:44.8

I'll repair you for free and so I did that for five months before I ever started

...

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