Changing the Conception Narrative Through a Tech-Enabled Fertility Ecosystem, with Lauren Makler, Co-Founder of Cofertility
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 8 August 2023
⏱️ 45 minutes
🧾️ Download transcript
Summary
“Rejection is protection. And it means that something better is coming. So don't let the rejections get you down. Let them hurt for a few minutes and then move on," says Lauren Makler, Co-founder, and CEO of Cofertility.
Discover the remarkable journey of Cofertility, a pioneering platform in the fertility space that has been making waves since its launch in October. Join Lauren Makler, the co-founder and CEO, as she shares the incredible growth and success of the business. With tens of thousands of women applying to their program and thousands of intended parents exploring potential donors, Cofertility is transforming the landscape of fertility choices. Gain insights into their effective fundraising strategies and learn valuable tips for founders seeking capital. Today’s episode takes a deep dive into the platform's emphasis on creating a supportive community and judgment-free space for donors and parents, while looking ahead to Cofertility's vision of reducing the stigma around fertility treatments and becoming a transformative force in the industry.
Key Takeaways:
- Understanding your target audience and meeting them where they are is crucial for higher conversion rates.
- Building a supportive community fosters engagement and referrals.
- Collaborating with others and leveraging your network enhances your entrepreneurial journey.
Quotes:
- Tens of thousands of women apply to our program to either be part of our split or keep program. We've had thousands of intended parents create accounts and come check out the donors that we have. We make matches all the time, and it is the best feeling in the world.” (27:10 | Lauren Makler)
- "You have to believe that you are worthy of investing in for someone to invest in you." (30:30 | Lauren Makler)
- Don’t do it alone. My husband and I do this thing, we call it career pooling where we pool our skills together to bring out the best in each other.” (39:16 | Lauren Makler)
Connect with Lauren Makler:
https://www.instagram.com/laurenmakler/
https://www.instagram.com/cofertility/
https://www.instagram.com/freezebyco/
https://www.instagram.com/familybyco/
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Transcript
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| 0:00.0 | Dear Founder, as you know, there's no blueprint for entrepreneurship. |
| 0:07.0 | You wear so many hats, you burn the men'side oil, pour your heart and soul into everything |
| 0:11.9 | that you do. |
| 0:13.0 | But without a doubt, the journey is worth every single second that you put into it. |
| 0:18.0 | I'm Lindsay Pinchuk, host of the Dearer Founder podcast. I say this because I've |
| 0:22.7 | lived it for over a decade. I started my first company with $500 in my pocket and a baby in my belly. |
| 0:29.3 | I grew it and I sold it all. This podcast is my weekly letter to you. We'll talk all things |
| 0:35.6 | starting, growing, nurturing, and in some cases, even |
| 0:39.2 | selling a business. Together with some of my closest contacts, I'm here to help you find your |
| 0:44.2 | own success, whatever that means to you. The ride as a founder is the ride of your life. So come on |
| 0:50.2 | and join me for another episode that will get you one step closer to reaching your own founder goals. |
| 0:56.8 | Welcome back to another episode of Dear Founder. |
| 1:00.5 | Today's guest is revolutionizing the process of helping families to conceive children. |
| 1:06.7 | Wait until you hear her story. |
| 1:09.3 | But before we get into today's episode, I'm your host, |
| 1:12.3 | Lindsay Pinchuk, and I've been building brands for nearly 25 years. With just a $500 |
| 1:17.1 | investment, I founded, built, and sold a seven-figure business that reached three million people per month. |
| 1:22.7 | This podcast is my weekly letter to you to inspire you to find your success through your own entrepreneurial |
| 1:28.3 | endeavors. This podcast is the show I wanted 13 years ago when I myself became an accidental |
| 1:34.1 | female founder. So if there's anything that you want to hear about or anything that you want |
| 1:38.3 | me to share in order to help you through your own endeavors, I invite you to reach out. |
| 1:43.6 | If you're so inspired by today's episode, I invite you to reach out. If you're so inspired by today's |
... |
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