How to Effectively Share Your Story, with Lindsay Pinchuk, Marketing Consultant and Host of Dear FoundHer...

Dear FoundHer...Real Founder Stories for Women Small Business Owners

Lindsay Pinchuk

Ceo, Entrepreneur, Entrepreneurship, Women In Business, Careers, Small Business, Marketing, Business, Bobbi Brown, Female Founder, Pivot, Business Owner, Foundher

4.9 • 1.1K Ratings

🗓️ 3 August 2023

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today host Lindsay Pinchuk is sharing with you the number one lesson she shares with clients, students and within her community. Are you sharing your story? This is one of the most powerful marketing tools you have at your fingertips, and if you’re not utilizing it, you’re missing out. Sharing your story is the FIRST STEP in any content strategy for your brand. This episode will challenge you to go through and to write out your story and share it.

So as you’re writing down your own story to share, I want you to think about and consider the following:

Your story isn’t what you are today or your title, it is the journey and path that you took to get there.
Your greater story is made up of a lot of little stories—so pull those out over time and share them with your community as a way to connect. Share your story at least once a month…and in between sharing your big picture story, share those little stories along the way.
Make sure you have a long, medium and short version of your story—and that your story version is your ONE SENTENCE elevator pitch: what you do, how and why.
Don’t be afraid to be vulnerable—share the failures, share the lessons. It makes you human and likable.
Truly, just be yourself. When you are yourself you connect with the people you are meant to connect with—you attract the right community and customer and ultimately you end up in the right place with your business.

To Ignite Your Brand with Lindsay, make sure you're following her on TikTok @igniteyourbrand where she's sharing an actionable tip every day throughout the month of August.

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

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Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

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Transcript

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0:00.0	Dear Founder, as you know, there's no blueprint for entrepreneurship. You wear so many hats,
0:08.5	you burn the minide oil, you pour your heart and soul into everything that you do. But without a doubt,
0:14.0	the journey is worth every single second that you put into it. I'm Lindsay Pinchuk, host of the
0:19.8	Dear Founder podcast. I say this because I've lived it for over a decade. I started to into it. I'm Lindsay Pinchuk, host of the Deer Founder podcast. I say this because I've
0:22.7	lived it for over a decade. I started my first company with $500 in my pocket and a baby in my
0:28.5	belly. I grew it and I sold it all. This podcast is my weekly letter to you. We'll talk all
0:35.2	things starting, growing, nurturing, and in some cases, even selling a business.
0:40.7	Together with some of my closest contacts, I'm here to help you find your own success, whatever that
0:45.5	means to you. The ride as a founder is the ride of your life. So come on and join me for another
0:51.2	episode that will get you one step closer to reaching your own founder
0:54.8	goals. Welcome back to another episode of Dear Founder. We've been on a little summer break
1:04.5	as I went on vacation while my kids are at summer camp, but today I'm back with an all-new
1:10.0	episode. And today I'm sharing with you the number
1:13.2	one step that you should be taking in your content strategy for your business how to share your
1:18.6	story your story builds trust authority and connection with your community and ultimately it serves
1:26.5	as a bridge for a transaction. But before we
1:29.9	get into today's episode, I'm your host, Lindsay Pinchuk, and for those of you who are new around
1:34.4	here, I've been building brands for nearly 25 years. I started my own company back in 2010 with
1:41.5	just a $500 investment. I grew that business to reach 3 million
1:45.8	users per month across multiple platforms and generate seven figures of revenue for six years
1:51.0	straight. I started this company in 2010 before social media was even a thing. And I grew it alongside
1:58.1	the boom of social media, learning everything as I went along, and
	...

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