Cereal Wars - A Divine Mission | 1
Business Wars
Audible
4.6 • 13.5K Ratings
🗓️ 15 July 2019
⏱️ 29 minutes
🧾️ Download transcript
Summary
It’s the late 1800s and America is in the grip of a bellyache epidemic. But, thanks to a divine revelation, help is on the way in the form of Dr. John Harvey Kellogg and his sanitarium in Battle Creek, Michigan. In his quest to calm the nation’s bowels, Dr. Kellogg is feeding his patients a new kind of breakfast: ready-to-eat cereal.
But when he refuses to exploit the full profit potential of his creations, one of his former patients seizes the opportunity to become a breakfast millionaire — much to the frustration of Dr. Kellogg’s long-suffering younger brother Will.
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Transcript
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| 0:00.0 | Hey, prime members, you can listen to business wars, add free on Amazon music. |
| 0:04.6 | Download the app today. |
| 0:06.6 | A listener note, this episode contains references to sexual behavior and may be unsuitable for |
| 0:18.2 | some audiences. |
| 0:22.6 | It's September 1865, and in Dansville, New York, its breakfast time at the acclaimed sanatorium |
| 0:29.4 | our home on the hillside. |
| 0:32.7 | Well healed people from around the country come to this red brick health resort, perched |
| 0:36.9 | on the slope of a hill, for a cure for America's most widespread ailment. |
| 0:42.6 | Belieck. |
| 0:43.6 | Yes, America's a land of indigestion and constipation. |
| 0:50.0 | Probably because the typical 1860s meal includes mountains of salty meat and pickled vegetables, |
| 0:56.5 | mothered in thick, fatty gravy. |
| 0:59.4 | And that's just the first course. |
| 1:02.0 | Our home on the hillside promises relief with a regiment of water therapy and a menu |
| 1:07.1 | of grains and fresh vegetables. |
| 1:09.9 | And that's why Sister Ellen White, the prim 38-year-old prophet of the seventh day Adventists |
| 1:15.4 | is here. |
| 1:16.9 | She believes the Bible teaches vegetarianism and that healthy living glorifies God. |
| 1:23.7 | So she wants to learn more about the sanatorium's renowned treatments. |
| 1:28.6 | And that includes this morning's high fiber breakfast, granula. |
| 1:33.5 | It's made from twice baked wheat bread that's ground into small pieces and soaked in milk |
| 1:39.0 | overnight. |
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