Cereal Wars - Breakfast of Champions | 2
Business Wars
Audible
4.6 • 13.5K Ratings
🗓️ 17 July 2019
⏱️ 30 minutes
🧾️ Download transcript
Summary
It’s 1904 and Quaker Oats is about to make an, ahem, explosive entry into the cold cereal business. With the Kellogg brothers at risk of being left behind, Will Kellogg finally decides it’s time to stand up to his brother. He cuts ties and brings the original corn flakes to market — aided by some shrewd advertising and an army of housewives — but sets off a legal battle that pits brother against brother.
But there’s about to be another entrant to the cereal business. General Mills is an upstart out of Minneapolis with an idea for a new cereal that will help the company stand out from the competition. The donut-shaped oat puffs even have a catchy name: Cheerioats.
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Transcript
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| 0:00.0 | Hey, prime members, you can listen to Business Wars Add Free on Amazon Music. |
| 0:04.6 | Download the app today. |
| 0:07.0 | It's November 1904, and at the St. Louis World's Fair, an excited crowd is gathering to witness |
| 0:20.0 | a new breakthrough in food. |
| 0:23.1 | The fair has already shown them plenty of edible innovations, yellow hot dog mustard, |
| 0:28.1 | iced tea, Dr. Pepper, and ice cream cones. |
| 0:32.6 | But they've heard this demonstration is a must-see. |
| 0:36.5 | From their seats on the bleachers, the crowd can see an arena containing a cage that looks |
| 0:40.8 | like a baseball batting net made out of wire gauze. |
| 0:45.1 | Suddenly, a man dressed like a circus ringleader bounds into the arena. |
| 0:50.0 | Good morning, ladies and gentlemen. |
| 0:52.0 | Welcome to Quaker Oats Grand Demonstration. |
| 0:55.1 | Today, we will show you the newest and most wonderful food marvel. |
| 0:59.6 | So prepare to be amazed, prepare to be stunned because it's time to bring out the cannons. |
| 1:10.3 | On cue, assistance wheel eight brass cannons into the arena. |
| 1:15.2 | Their openings are covered and their glowing red hot. |
| 1:19.0 | The assistance line up the cannons so their muzzles point into the cage. |
| 1:24.3 | These cannons once fired cannonballs in the Spanish-American War. |
| 1:29.6 | But today, they will shoot puffed rice. |
| 1:33.8 | Are you ready? |
| 1:35.4 | Everyone brace yourselves and fire! |
| 1:40.2 | The assistance standing by each cannon not covers off the muzzles and a blizzard of what |
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