Because when we're writing copy, we're really trying to help our visitors see themselves on the page.

And marketing copy, traditional marketing copy as we know it, boardroom created copy, doesn't do that.

It doesn't ever get inside the change room.

It doesn't go and get dirty.

This is the show where I bring you the best tips. get dirty. Welcome to the art of paid traffic.

This is the show where I bring you the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top minds and online

marketing so that you can get more leads and sales every day without having to

empty your wallet in the process. All right, let's jump into it.

Hey, hey, what is up, everybody? Welcome back to the Art of Paid Traffic Podcast. I'm Rick Mulready.

Thanks so much for listening. Really appreciate you taking a few minutes

out of your day to hang out with me today. Really excited to be back after taking a couple weeks off

here from the podcast. As you may have noticed, I was wrapping up my launch for the FB Advantage,

which is my flagship Facebook ads training program. It was a huge success and really excited

with how it went. And now I'm

psyched to be back with you here on AOPT. And today we're going to revisit the topic of copywriting,

this time from the perspective of Joanna Weeb, who is the co-founder of copyhackers.com. And over at

copyhackers, they promised to help you write more persuasive, believable, and usable copy,

Sands Pixie Dust. Yes, they say that. So you can boost your website and email conversion

rate. And that's the copywriting that we're going to be talking about today, conversion copywriting.

And as you hear in the episode today, Joanna is a master at it. That's one thing that really

jumped out at me as we were talking today is, you know, Joanna is a master at it. That's one thing that really jumped out

...