(Case Study) How a Non-Profit Cooking School for Kids is Growing with Facebook Ads

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8 • 828 Ratings

🗓️ 10 November 2017

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

For today’s episode, I’ve got another great conversation with a student of mine. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Her name is Tiffany Cavegn, and she’s the founder of The Kids Cooking School, which is a non-profit cooking school for kids based in Minnesota. Earlier this year, Tiffany was brand new to Facebook ads, and she’s been learning how to use them to grow her cooking...

Transcript

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0:00.0	This is the show where I bring it the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.
0:12.2	You also hear what's working and not working right now from the top minds in online marketing so that you can get more leads and sales every day without having to
0:21.7	empty your wall in the process. All right, let's jump into it.
0:28.6	You guys are in for a treat today. What's up, everyone? Welcome back to the Art of Pay Traffic
0:33.1	Podcast. Rick Mulready here. Thank you so much for coming to hang out me today. I really appreciate
0:38.1	you for give me your time. This is episode number 164, and I am really excited to welcome another
0:44.1	one of my students to the podcast. Her name is Tiffany Kavin from the Kids Cooking School,
0:49.9	which is a nonprofit cooking school for kids in Lino Lakes, Minnesota. I think I'm pronouncing that
0:55.1	right. Earlier this year, she was brand new to Facebook ads and she's been learning how to use
1:00.6	them to grow her cooking school over the last several months. And I've been tracking her progress
1:06.3	really carefully. And finally, I was like, you know what? I would love to have you on the podcast here to
1:11.4	share your story because I feel like so many of you will get a ton out of hearing from her and
1:17.5	her journey. So today, you're going to hear her story, how she is growing her cooking school
1:22.2	with Facebook ads. And even if you don't have a local business, this is going to help you
1:27.1	regardless. If you have a local business, if you're managing ads for other businesses even if you don't have a local business, this is going to help you regardless. If you
1:27.9	have a local business, if you're managing ads for other businesses, if you have an online
1:32.1	business, regardless of what you're doing, there are so many different things of what Tiffany's
1:36.4	doing here that you're going to hear about that will be really helpful for you. So we're going to
1:40.5	dive into the Facebook ad campaigns that she's run, the challenges that she's
1:44.4	faced and different things that she's tested to get results, including what she did to make
1:49.7	$1,600 in revenue from just a $25 Facebook ad spend.
1:54.5	We talk about how she uses audience data to hone in on who she needs to be speaking to
	...

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