This is the show where I bring you the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top minds in online marketing so that you can get more leads and sales every day without having to

empty your wallet in the process.

All right, let's jump into it.

I talk a lot here in the show about if you want to be successful with Facebook ads or

any pay traffic, you've got to have the right mindset, the willingness to test things out and keep at it,

even if what you're doing isn't working. And that's what we're going to be talking about

today, where I welcome back one of my students to the show, Mike Barnett, so that we can talk

about a recent Facebook ads campaign where he worked with a local weight loss franchise. Get this,

they spent $300 on Facebook ads and turned that

into $15,000 in revenue. How's it going, everybody? Welcome back to the Art of Paid Traffic

Podcast. Rick, I'm already here. Hope you're doing great. Thanks a lot for coming to hang out

me today. This is episode number 146, and we're going to dive into that local weight loss franchise Facebook ads

campaign today. As I mentioned, Mike's been on the podcast before. So if you've not yet heard

that first episode with him, definitely check out episode number 122, where we talk about creating

local business offers that convert. You can find that at Rick Mulready.com

forward slash 122. Mike is really passionate about helping local restaurants and businesses

grow with Facebook advertising. So in my interview today with Mike, what I really want you to

take note of is how the original Facebook ads campaign that they ran failed,

quote unquote. And then they changed that strategy to try something new. And that is what worked,

as you're going to hear today. So we get into the different types of offers that convert for

local businesses, setting expectations for the results of local

...