4.2 • 671 Ratings
🗓️ 14 December 2022
⏱️ 30 minutes
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0:00.0 | Welcome to Nobody Told Me. |
0:11.3 | I'm Laura Owens. |
0:12.6 | And I'm Jan Black. |
0:13.6 | And we are delighted to welcome communications expert Carmine Gallo back to the show. |
0:18.8 | Carmine is the bestselling author of Talk Like Ted and the |
0:22.1 | presentation secrets of Steve Jobs. The last time he was on our podcast, he was discussing his book |
0:27.7 | Five Stars, The Communication Secrets to Get From Good to Great. Carmine is a Harvard instructor, |
0:34.0 | coach, and keynote speaker known for transforming some of the world's best known CEOs |
0:39.2 | into powerful storytellers and communicators. His latest book is about Amazon founder Jeff Bezos. |
0:46.2 | It's called The Bezos Blueprint, Communication Secrets of the World's Greatest Salesman. |
0:52.6 | Carmine, we thank you for joining us again. |
0:54.9 | Well, thank you, Jan, and Laura. It's nice to talk to you again. Thanks for that kind introduction. |
1:00.1 | We are wondering what makes Jeff Bezos the world's greatest salesman. Why do you feel that way? |
1:07.0 | Jeff Bezos began by selling dreams, not products. |
1:11.8 | Imagine how difficult it must have been as a communication challenge to pitch a company |
1:18.3 | that was nothing but an idea, didn't have a name for it at the time. |
1:24.4 | Jeff's boss tried to talk him out of it. |
1:26.9 | This is 1994. And yet he believed in this |
1:31.4 | thing called the internet, which most people didn't even know what it was. And then you're asking |
1:36.5 | people to put a credit card online on this thing called the internet to buy something digitally and have it shipped to your door. |
1:47.5 | That was a tough sell. |
1:49.0 | So he began, Jeff Bezos began building Amazon based on simplicity and helping people understand. |
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