CANN - Give up the Alcohol, Not the Buzz
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 12 July 2022
⏱️ 30 minutes
🧾️ Download transcript
Summary
This episode is also brought to you by Sendlane.
The world's No. 1 global THC beverage was birthed from "a place of inexperience," says CANN Co-founder Luke Anderson.
"It was birthed from a place of inexperience, both from an inexperience with cannabis and inexperience with startups and having my hands on it," Luke says. "But it's encouraging because it means that anybody can do it. Anybody can start a company as long as they're ruthless about resource allocation and focused on their activities and how much value they're bringing in."
Luke was a consultant at a management consulting firm, coaching companies on how to innovate when an "a ha" moment struck.
"I kind of started feeling this a little bit of imposter syndrome," he says. "Why am I teaching people how to innovate and behave like a startup when I've never actually been an operator at a startup myself?"
A heavy drinker at the time, Luke had a friend in Colorado who was witnessing that state's cannabis legalization movement. Together, they had the skills to bring CANN to market.
"When you are growing a business and you're relentlessly focused on the outcomes, you have your head down, and you just keep sprinting. ... We're continuing to put our foot on the gas and just go, go, go because the people keep telling us to and they're voting with their dollar," he says. "I remember celebrating our 100,000 can. I remember celebrating our 1 million can. And now that we're at 10 (million), it does feel like this is a real thing and not just a dream."
One of the keys to the beverage's success is the flavor, Luke says, which comes from picking the best possible ingredients. That means lavender from Switzerland, agave nectar from Mexico, and lemons from Italy.
More flavors and lighter sugar drinks are in the works, Luke says. Seasonal flavors also are available. The brand also launched its first music video campaign with an original song.
In Part 2, Luke talks about:
* The inspiration for starting the brand.
* A rundown of the products.
* The importance of quality ingredients.
* Upcoming releases and seasonal flavors.
Join Ramon Vela and Luke Anderson as they break down the inside story on The Story of a Brand.
For more on CANN, visit: https://www.drinkcann.com/
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*
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Transcript
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| 0:00.0 | It's cross-generational. It's gender neutral. And it's because four out of five adult |
| 0:05.3 | drinkers wants to drink less booze, that's a pain point that 25-year-old women who have just |
| 0:10.9 | finished college and are done with the heavy drinking years and looking for some way to, |
| 0:16.4 | you know, be healthier. But it's also something that 75-year-old men who are told by their doctor, |
| 0:23.3 | hey, you know, you're a retiree, you're drinking too much, your liver is at risk, you need to stop, |
| 0:30.4 | and you need to, you know, while you're on the golf course, you should be having cannabis |
| 0:36.9 | and maybe a beverage is something that appeals to them more than a joint. |
| 0:52.9 | This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies. |
| 0:58.9 | I'm Ramon Vela, and I believe that people want to know more about the brands and the products they purchase. |
| 1:04.3 | So each week, I interview the founder of a consumer brand, unpack their story, their products, and their mission so you can decide which products |
| 1:11.5 | are worth buying and which brands are worth supporting. Luke Anderson, co-founder of Cannes, |
| 1:20.8 | says they are the number one global THC beverage in the world, births from a place of inexperience. And when I pressed him, he said it was |
| 1:31.8 | birth from a place of inexperience, both from an inexperience with cannabis and an inexperience |
| 1:37.6 | with startups. And so that's how we begin, part two. So hopefully you listen to part one of our interview with Luke Anderson, co-founder of Ken. |
| 1:49.4 | Part two is just as amazing. |
| 1:51.6 | We talk about not only the entrepreneurial journey. |
| 1:54.7 | We talk about the product. |
| 1:55.9 | We talk about his background. |
| 1:58.0 | We talk about the inspiration for starting the brand, a rundown of all the products, |
| 2:03.6 | the importance of the quality of ingredients within the beverage, upcoming releases and seasonal |
| 2:10.9 | flavors, and again, really just the fact that they have celebrated selling over 100,000 cans, well, I actually |
| 2:23.4 | celebrating over a million cans, and now I believe they're 10 million cans. It's really |
... |
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