CANN - For People Who Want to Drink Less Alcohol
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 12 July 2022
⏱️ 31 minutes
🧾️ Download transcript
Summary
This episode is also brought to you by Sendlane.
Luke Anderson, Co-founder of CANN, believes people are falling out of love with alcohol. That's why he's touting a TCH beverage that provides a bit of the buzz without the hangover.
CANN is an alcohol substitute with a micro-dose of the active cannabinoid that provides a safer high, Luke says.
"Overall, if you incorporate it into your lifestyle, either as a full-scale alcohol substitute or a way to displace unwanted alcohol consumption, it is easier to exist and have a healthy relationship with alcohol or enjoy this idea of taking the edge off socially without as much guilt and as many harmful effects," he says.
Luke says consumer feedback on the beverage has been largely positive, but the beverage still faces hurdles because federal regulations make it challenging to buy. The price point - $4 a drink - also holds some potential customers back.
The customer base is cross-generational and gender-neutral, Luke says. It's a beverage for people who want to drink less alcohol.
Luke says the brand had hoped that federal legalization of the cannabinoid would have happened during President Biden's administration but realizes that other more urgent priorities have emerged and could delay that for several more years.
"We're figuring out how in an unpredictable regulatory timeline do we continue to grow and continue to be the No. 1 beverage," he says. "I'm still incredibly bullish on what we're doing. And I think that our company is just as valuable as ever, if not more so, because of our ability to execute in ways that other people won't be able to and the ability for us to get resources that other people won't be able to find."
In Part 1, Luke talks about:
* Gratitude to his mom for her unwavering support.
* An overview of the brand.
* Feedback from consumers.
* The difficulties in distributing the beverage.
* A closer look at the customer base.
* Navigating federal regulatory timelines.
Join Ramon Vela and Luke Anderson as they break down the inside story on The Story of a Brand.
For more on CANN, visit: https://www.drinkcann.com/
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*
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Transcript
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| 0:00.0 | I think human beings are falling out of love with alcohol. |
| 0:04.5 | And this idea that we poison ourselves over and over again as a way to socially just exist is something that as we become more health conscious, as we become more in touch with what we need as humans to be |
| 0:22.0 | healthy and happy, it's kind of counter to that. But it's really hard to exist socially when |
| 0:30.6 | drinking culture is so alcohol-centric. And if you are choosing to not drink alcohol, you often feel like you don't belong in a certain |
| 0:39.4 | environment. |
| 0:40.2 | So the thesis behind can is grounded on a single statistic. |
| 0:46.8 | 82% of adult drinkers wants to drink less booze. |
| 0:51.8 | But sobriety is something that is a much harder thing to commit to, |
| 0:57.6 | even though it solves that problem. |
| 1:00.4 | And so drinking less booze, you know, you can do that from time to time, but people end up |
| 1:05.5 | overindulging and then having physical, emotional, mental anguish that makes them more intense about their |
| 1:13.7 | hatred of alcohol, but their reliance on it, it remains intact. |
| 1:34.7 | This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies. |
| 1:40.3 | I'm Ramon Vela, and I believe that people want to know more about the brands and the products they purchase. |
| 1:44.9 | So each week, I interview the founder of a consumer brand, unpack their story, |
| 1:49.2 | their products, and their mission so you can decide which products are worth buying and which brands are worth supporting. |
| 1:53.6 | Hey, Luke Anderson, co-founder of Cannes believes people are falling out of love with alcohol. |
| 2:01.6 | As a matter of fact, and let me just grab this number, |
| 2:04.6 | he states that 82% of adult drinkers want to drink less booze. |
| 2:12.6 | And that is really the premise for can, |
| 2:16.6 | which is a THC beverage that provides a bit of a buzz without the |
| 2:22.6 | hangover. Essentially, it's an alcohol substitute with a microdose of an active cannibaloid |
... |
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