We, over the last year, we've done over 177 product launches.

Oh, wow.

Across how many creators?

177.

Oh, it's one to one.

Yeah.

Well, right now it is.

Yeah.

You are listening to conversations with Nathan Latka, where I sit down and interview the top

SaaS founders, like Eric Wan from Zoom.

If you'd like to subscribe, go to gitlatka.com. We've published thousands of these interviews,

and if you want to sort through them quickly by revenue or churn, cack, valuation, or other

metrics, the easiest way to do that is to go to gitlatka.com and use our filtering tool.

It's like a big Excel sheet for all of these podcast interviews.

Check it out right now at getlatka.com.

Hey folks, my guest today is L black.

A serial entrepreneur. She launched her first company during her junior year of college and then built and sold her second company by our early 30s. Today, she's building cobalt.com, which helps

connectors create to connect to vetted suppliers. Elle, you ready to take us to the top?

Let's do this. All right. Do you have some horror story here? Why is helping creators find good

suppliers important to you? Oh my gosh, I have so many horror stories.

Actually, just ask anyone who's ever tried to launch their own product.

And I'm talking about things as easy as candles, jewelry, et cetera, et cetera.

...