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Thank you. From Wondery, I'm David Brown, and this is Business Wars Daily on this Wednesday, January 25th.

You may have heard that as of this month, there's a new soda in town. It's called

Starry, a lemon lime drink made by PepsiCo. But in order to really understand the story of

Starry and what its future could hold, we have to take a second to dive into the long and

complicated story of, stay with us, the lemon lime carbon carbonated beverage wars. I promise this one's juicy.

It starts back in 1929, just weeks before Wall Street crashed. Not the best time to roll out a new

product, it turns out, but that didn't stop Charles Leiper Grigg from putting a new kind of drink

on the shelves, a lemony, lymie, bubbly concoction that included lithium to take the edge off. The drink would eventually become known as

7-Up, and by the way, after 1948, it was no longer made with lithium. Still, the soda

became a mainstay, both on its own and as a mixer for cocktails. Perhaps you've heard of the

7-and-7? Well, the introduction of 7-Up

...