Caddis - On a Mission to Make “Aging Cool”

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 4 October 2021

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

“You don't need to be the one doing the creativity,” says Tim. “What's important is the ability to put people together.” In the second part, Tim Parr, Founder and CEO of Caddis, suggests The Longevity Economy by Joseph F. Coughlin.

Tim mentions the massive gap between buyers and the marketing directed to particular groups. He faced complications in his journey due to wrong things existing in the system. He tells Caddis’ goal has always been to create something that influential people can recognize as something different and unique.

In recent times, a lot of people are embracing the age factor, especially women. There's a lot of examples in health and wellness but not much in the eyewear lifestyle category. The brand is coming up with new designs, collaboration, and funding music education in schools.

Here he talks about:

* Huge potential market
* Accepting aging
* Systemic problem
* Caddis products
* Creativity
* Their website
* What's next

Join Ramon Vela and Tim Parr as they break down the inside story on The Story of a Brand.

For more on Caddis, visit: https://caddislife.com/

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Transcript

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0:00.0	Recorded at Mute 6 Studios.
0:07.8	This is not your average entrepreneur or e-commerce podcast.
0:11.6	And he's not your average host.
0:14.0	This is the story of a brand with your host, Ramon Vela.
0:20.6	What you need is just to get the damn thing done.
0:23.9	Just get the idea out the door.
0:27.8	So you have something to point to and say, yeah, that was miserable and wrong.
0:31.7	And like, how can we like six, you know, like generation one?
0:35.7	But don't get hung up on what you know or don't know.
0:40.2	Just try and figure out what you, what tools you do have at your disposal.
0:44.7	So I know Photoshop.
0:46.0	I know illustrator.
0:47.3	So I can put an image of something into the computer and manipulate it in its most, in an elementary way in order to have a conversation
0:56.6	with someone else who can put it into a CAD system and then who can pump out like,
1:03.6	you know, the first version of it. So that's that was how the first gen got made.
1:11.6	And it's still to this day, it's still how we do things.
1:16.6	I have a fantastic product manager who has to deal with me now.
1:22.6	But it's just how we make it work. So you don't need, you know, fill in the blank.
1:31.3	You kind of don't need whatever you do think you need.
1:35.3	You just need to have an idea.
1:38.3	Yeah.
1:39.3	And I get the idea, like somehow peeped the idea out into any way, shape or form for someone else who knows more than you do to take the ball and, like, when you run with it.
	...

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