Mumgry - When Your Mumgry and Nothing Else Satisfies You
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 5 October 2021
⏱️ 31 minutes
🧾️ Download transcript
Summary
*This episode is brought to you by MuteSix, Repeat, and CartText**
“Created out of necessity,” Lilian says the brand saw a need for snacks that were easy to consume and purchase and were made with only “good stuff.” Today we have Lilian Umurungi-Jung, the Founder and owner of Mumgry, a plant-based snack food company.
Lilian used to work at a tech and gaming company during the time she was pregnant in 2018. She found it frustrating not being able to find the right snack for herself at the grocery store. And in one moment of frustration, she uttered the word, “Mumgry” which she later used as the brand's name.
She experimented with nut butter to create a recipe without sugar, salt, and just plant-based. According to Lilian, the plant-based pantry is growing, and there's still a new world of plant-based foods to explore.
She talks about:
* Gratefulness towards her husband
* Overview of the brand
* Her story behind the word 'Mumgry'
* Transitioning to plant-based
Join Ramon Vela and Lilian Umurungi-Jung as they break down the inside story on The Story of a Brand.
For more on Mumgry, visit: https://www.mumgry.com/
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This episode was brought to you by Repeat.
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute Six Studios. |
| 0:07.9 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.7 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.6 | Longree is a plant-based snack food company and we were created out of necessity so we really wanted to be able to create a |
| 0:31.6 | a line of snack foods that are enjoyable by anyone and that can really be consumed by anyone. |
| 0:38.8 | They, you know, we make sure that all of our products |
| 0:42.0 | are low in sugar, high in protein, high in iron. |
| 0:46.1 | And the way that we began this was just by seeing |
| 0:51.9 | that there needed to be more products that were, you know, easy to consume and easy to purchase and that removed all the guesswork. |
| 1:00.6 | We wanted people to spend less time reading the back of a label and more time opening the package and consuming the foods. |
| 1:13.1 | Now, most vendors in the Shopify ecosystem will have you believe that subscription-focused |
| 1:18.5 | is the key to customer retention for CPG brands. |
| 1:22.6 | But with monthly churn rates pushing 10% across the industry, repeat has a better way. |
| 1:29.4 | Repeat will automate a frictionless reordering experience |
| 1:33.1 | for the largest part of a CPG brand's customer base, |
| 1:37.0 | the non-subscriber. |
| 1:39.1 | Repeat uses machine learning to analyze one-time shopper behavior, |
| 1:42.9 | automates reordering notifications, and delivers |
| 1:45.9 | personalized replenishment cards that aid in upsell and cross-sell efforts. The result, |
| 1:53.0 | higher LTV, better margins, and more insights on your best customers. To learn more, visit |
| 1:59.6 | signup.com. Getrepeat.io. Again, that's signup. |
... |
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